More Traffic ≠ More Sales. In this video, Jason Barnard explains why website visits are no longer the metric that matters - and how The Kalicube Process™ shifts your digital...
There are three reasons to track relevant brand-trigger phrases Analyze and improve Understandability Why this matters:If AI and search engines don’t clearly understand who you are, what you do, and...
“Brand-trigger phrase“ is a new term to replace “keyword” in Search Engine Optimization Brand-trigger phrases (also known as AI matchphrases) are the next evolution of traditional SEO keywords. They’re designed...
Ready to Master Google? In this episode, Jason Barnard unpacks powerful strategies for mastering Google to boost your business growth. Did you know that focusing on a niche market can...
The Digital Marketing World Forum (DMWF) Global 2024 successfully concluded on June 26, 2024, at Olympia National in London. The event brought together over 2,500 senior marketing professionals from around...
Published on Search Engine Land (Jason Barnard) Explore how notability and transparency complement Google E-E-A-T and how to integrate these elements seamlessly into your digital strategy. In this article, I will...
Published on Search Engine Land (Jason Barnard) Learn the key parts of a brand SERP and ways to guide Google to show the information you want your audience to see. A brand...
Published on Omnisend August 24, 2021 (Whitney Blankenship) SEO is a complicated beast that plagues many e-commerce marketers. Between navigating industry-specific jargon and the never-ending task of optimisation, it can...
” Three reasons your Brand SERP is the single most important KPI in your digital strategy – your new business card: Everyone who is important to your business is googling...
Why your Google search result is your most powerful brand asset Google provides the results people see when looking up a business. Whether it’s an existing client or a prospect...
Your Brand SERP is your most visible business asset An online presence is no longer optional. Before making a purchase or engaging with a brand, consumers check Google. Jason Barnard...
Why SEO is the foundation of a successful digital brand strategy Search Engine Optimisation (SEO) tactics are the fundamental tools for managing a Brand SERP and form the bedrock of...
Press mentions of Jason Barnard’s awards. Jason Barnard wins Davey Awards 2008 Gold for Technological Innovation - UpToTen and Boowa & Kwala Websites UpToTen.com was a groundbreaking edutainment platform Jason built from the ground up. The website, featuring over 1,000 educational games, songs, and activities for children under ten, earned a prestigious Gold Davey Award from the Academy...
Jason Barnard: awards >> A Groundbreaker in Edutainment: The Impact of Jason Barnard Jason Barnard’s creative genius first gained global recognition through UpToTen.com, a groundbreaking edutainment platform he built from the ground up. The website, featuring over 1,000 educational games, songs, and activities for children under ten, earned two prestigious Davey Awards from the Academy...
The Fundamentals of Brand SERPs for Business by Jason Barnard The Fundamentals of Brand SERPs for Business is a book is THE reference for forward-thinking marketing experts who want to use search to master brand and brand to master search. Jason’s first book: “The Fundamentals of Brand SERPs for Business” Dozens of Amazing Reviews Your...
Jason Barnard’s influential books and author contributions to brand, digital marketing, search and AI bestselling author & thought leader for Digital Brand Intelligence™. In 2022, Jason’s Amazon bestseller The Fundamentals of Brand SERPs for Business changed the game for SEO and digital marketing. In addition to his own work, he has made valuable contributions to...
Jason Barnard World Authority on Digital Brand Intelligence™™ Having experienced the impact of algorithmic misrepresentation firsthand, Jason believes everyone deserves control over their digital presence. Kalicube serves business leaders with premium bespoke consulting for their personal brands, while ensuring the foundational strategies for do-it-yourself brand control are freely available. What industry leaders say about my...
Jason Barnard wrote The Fundamentals of Brand SERPs for Business which was published in January 2022. Published by Kallicube SAS, it is available in most good bookstores – see it here on Jason Barnard’s profile on Amazon. Here is the sales page on Kalicube®’s site The Fundamentals of Brand SERPs for Business The Fundamentals of...