Digital Strategy

Digital Strategy

Description

Digital strategy is a company’s plan for using technology to achieve business goals, focusing on how to leverage the internet and digital channels to improve performance, reach customers, and create competitive advantages.

Posts tagged with Digital Strategy

Why Website Traffic Is the Wrong KPI in 2025 - The Kalicube Process Explained

More Traffic ≠ More Sales.  In this video, Jason Barnard explains why website visits are no longer the metric that matters - and how The Kalicube Process™ shifts your digital...

AIAI-DrivenBing+27 more
Apr 13, 2025 Jason Barnard

Reasons to track brand-trigger phrases

There are three reasons to track relevant brand-trigger phrases Analyze and improve Understandability Why this matters:If AI and search engines don’t clearly understand who you are, what you do, and...

AIBrandCredibility+6 more
Apr 11, 2025 Jason Barnard

How brand-trigger phrases fit into The Kalicube Process

“Brand-trigger phrase™“ is a new term to replace “keyword” in Search Engine Optimization Brand-trigger phrases (also known as AI matchphrases) are the next evolution of traditional SEO keywords. They’re designed...

AIAI SearchAI Search Optimization+45 more
Apr 11, 2025 Jason Barnard

Unlock Your Potential: Mastering Google for Your Business Growth with Jason Barnard

Ready to Master Google? In this episode, Jason Barnard unpacks powerful strategies for mastering Google to boost your business growth. Did you know that focusing on a niche market can...

AIBingBrand+36 more
Feb 4, 2025 Jason Barnard

Kalicube at the #DMWF Global 2024

The Digital Marketing World Forum (DMWF) Global 2024 successfully concluded on June 26, 2024, at Olympia National in London. The event brought together over 2,500 senior marketing professionals from around...

Affiliate MarketingAIBrand+20 more
Jun 26, 2024 Isabel Cabatingan

How Your Brand Can Win the New AI Search Game, with Jason Barnard

Times of transition are times of opportunity and as search marketing and SEO scramble to adapt t generative AI powered search results and conversational search, small brand have more opportunity...

AIAI OverviewsAssistive Engines+50 more
Jun 10, 2024 Jason Barnard

How Your Brand Can Win the New AI Search Game, with Jason Barnard

Times of transition are times of opportunity and as search marketing and SEO scramble to adapt t generative AI powered search results and conversational search, small brand have more opportunity to...

AIAI OverviewsAI Search+52 more
Jun 10, 2024 Jason Barnard

brand blueprint: navigating digital marketing with jason barnard

the power of digital marketing and personal branding for entrepreneurs in this episode of ‘walk in victory,’ host naron tillman engages in an in-depth conversation about mastering digital marketing and...

Assistive EnginesBingBrand+46 more
Jun 3, 2024 Jason Barnard

Brand SERPS & N-E-E-A-T | Jason Barnard Kalicube | Part 1

Understanding Knowledge Panels and Entity Optimization with Jason Barnard In this episode of the Ranking Revolution podcast, host Doug Cunnington talks with Jason Barnard, entrepreneur, writer, musician, and CEO of...

AmazonBingBrand+40 more
Apr 1, 2024 Jason Barnard

4. Brand SERPS & N-E-E-A-T | Jason Barnard Kalicube | Part 1

In this episode of the Raking Revolution podcast, host Doug Cunnington continues his insightful conversation with Jason Barnard, the founder of Kalicube, discussing advanced SEO strategies, the importance of entity...

AmazonBingBrand+42 more
Apr 1, 2024 Jason Barnard

The Two Parts of E-E-A-T Google Hasn’t Told You About

Published on Search Engine Land (Jason Barnard) Explore how notability and transparency complement Google E-E-A-T and how to integrate these elements seamlessly into your digital strategy. In this article, I will...

AIBrandBusiness+31 more
Mar 19, 2024 Jason Barnard

LIVE Interview with Jason BARNARD from Kalicube.com

SERP, SEO and Compliance. How do these two match? And how does this for the foundation of the business online? Video by: AVITAR. Host: Myroslav Khmarskyi & levgen Saveliev. Guest: Jason Barnard. February 8, 2024. From...

AIAI in SearchAI Search+33 more
Feb 8, 2024 Jason Barnard
Related Pages:

Awards won by Jason Barnard

Press mentions of Jason Barnard’s awards. Jason Barnard wins Davey Awards 2008 Gold for Technological Innovation - UpToTen and Boowa & Kwala Websites UpToTen.com was a groundbreaking edutainment platform Jason built from the ground up. The website, featuring over 1,000 educational games, songs, and activities for children under ten, earned a prestigious Gold Davey Award from the Academy...

AIAmazonBrand+21 more
Jun 29, 2025 Jason Barnard

Jason Barnard: An Award-Winning Innovator

Jason Barnard: awards >> A Groundbreaker in Edutainment: The Impact of Jason Barnard Jason Barnard’s creative genius first gained global recognition through UpToTen.com, a groundbreaking edutainment platform he built from the ground up. The website, featuring over 1,000 educational games, songs, and activities for children under ten, earned two prestigious Davey Awards from the Academy...

AIAI-DrivenBrand+20 more
Dec 3, 2024 Jason Barnard

The Fundamentals of Brand SERPs for Business

The Fundamentals of Brand SERPs for Business by Jason Barnard The Fundamentals of Brand SERPs for Business is a book is THE reference for forward-thinking marketing experts who want to use search to master brand and brand to master search. Jason’s first book: “The Fundamentals of Brand SERPs for Business” Dozens of Amazing Reviews Your...

AmazonBrandBrand SERP+15 more
Dec 3, 2024 Jason Barnard

Books

Jason Barnard’s influential books and author contributions to brand, digital marketing, search and AI bestselling author & thought leader for Digital Brand Intelligence™. In 2022, Jason’s Amazon bestseller The Fundamentals of Brand SERPs for Business changed the game for SEO and digital marketing. In addition to his own work, he has made valuable contributions to...

AIAmazonAnswer Engines+23 more
Oct 2, 2024 Jason Barnard

Jason Barnard – serial entrepreneur, bestselling author, acclaimed keynote speaker, and award-winning innovator

Jason Barnard World Authority on Digital Brand Intelligence™ Having experienced the impact of algorithmic misrepresentation firsthand, Jason believes everyone deserves control over their digital presence. Kalicube serves business leaders with premium bespoke consulting for their personal brands, while ensuring the foundational strategies for do-it-yourself brand control are freely available. What industry leaders say about my...

AIAI-DrivenBrand+32 more
Nov 3, 2023 Jason Barnard

Jason Barnard: Books

Jason Barnard wrote The Fundamentals of Brand SERPs for Business which was published in January 2022. Published by Kallicube SAS, it is available in most good bookstores – see it here on Jason Barnard’s profile on Amazon. Here is the sales page on Kalicube®’s site The Fundamentals of Brand SERPs for Business The Fundamentals of...

AmazonBrandBrand SERP+13 more
Jun 25, 2022 Jason Barnard