Digital Strategy

Digital Strategy

Description
Digital strategy is a company's plan for using technology to achieve business goals, focusing on how to leverage the internet and digital channels to improve performance, reach customers, and create competitive advantages.
Posts tagged with Digital Strategy

Why Website Traffic Is the Wrong KPI in 2025 - The Kalicube Process Explained

More Traffic ≠ More Sales.  In this video, Jason Barnard explains why website visits are no longer the metric that matters - and how The Kalicube Process™ shifts your digital...

AIAI-DrivenBing+27 more
Apr 13, 2025 Jason Barnard

Reasons to track brand-trigger phrases

There are three reasons to track relevant brand-trigger phrases Analyze and improve Understandability Why this matters:If AI and search engines don’t clearly understand who you are, what you do, and...

AIBrandCredibility+7 more
Apr 11, 2025 Jason Barnard

How brand-trigger phrases fit into The Kalicube Process

“Brand-trigger phrase“ is a new term to replace “keyword” in Search Engine Optimization Brand-trigger phrases (also known as AI matchphrases) are the next evolution of traditional SEO keywords. They’re designed...

AIAI SearchAI Search Optimization+41 more
Apr 11, 2025 Jason Barnard

Unlock Your Potential: Mastering Google for Your Business Growth with Jason Barnard

Ready to Master Google? In this episode, Jason Barnard unpacks powerful strategies for mastering Google to boost your business growth. Did you know that focusing on a niche market can...

AIBingBrand+38 more
Feb 4, 2025 Jason Barnard

Kalicube at the #DMWF Global 2024

The Digital Marketing World Forum (DMWF) Global 2024 successfully concluded on June 26, 2024, at Olympia National in London. The event brought together over 2,500 senior marketing professionals from around...

Affiliate MarketingAIBing+28 more
Jun 26, 2024 Staff Writer

The Two Parts of E-E-A-T Google Hasn’t Told You About

Published on Search Engine Land (Jason Barnard) Explore how notability and transparency complement Google E-E-A-T and how to integrate these elements seamlessly into your digital strategy. In this article, I will...

AIBrandBusiness+34 more
Mar 19, 2024 Jason Barnard

10 Simple Steps to Analyze Your Brand SERP and Build an Effective Digital Strategy

Published on Search Engine Land (Jason Barnard) Learn the key parts of a brand SERP and ways to guide Google to show the information you want your audience to see. A brand...

AIBingBrand+38 more
Jul 14, 2023 Jason Barnard

How To Transform Your Brand SERP Into Your Personal Business Card

Published on Omnisend August 24, 2021 (Whitney Blankenship) SEO is a complicated beast that plagues many e-commerce marketers. Between navigating industry-specific jargon and the never-ending task of optimisation, it can...

AIAmazonBrand+41 more
Jun 28, 2022 Jason Barnard

Your Brand SERP on Google Is the Most Important KPI You Never Looked At

” Three reasons your Brand SERP is the single most important KPI in your digital strategy – your new business card: Everyone who is important to your business is googling...

AIBrandBrand SERP+8 more
Mar 31, 2022 Jason Barnard

Introduction: The Fundamentals of Brand SERPs

Why your Google search result is your most powerful brand asset Google provides the results people see when looking up a business. Whether it’s an existing client or a prospect...

AIBingBrand+21 more
Jan 1, 2022 Jason Barnard

Conclusion: Why Brand SERP Optimisation is the Cornerstone of Online Success

Your Brand SERP is your most visible business asset An online presence is no longer optional. Before making a purchase or engaging with a brand, consumers check Google. Jason Barnard...

AIBingBrand+26 more
Jan 1, 2022 Jason Barnard

Chapter Eight: SEO Tactics, Techniques, and Strategies

Why SEO is the foundation of a successful digital brand strategy Search Engine Optimisation (SEO) tactics are the fundamental tools for managing a Brand SERP and form the bedrock of...

AIBrandBrand SERP+24 more
Jan 1, 2022 Jason Barnard
Related Pages:

Awards won by Jason Barnard

Press mentions of Jason Barnard’s awards. Jason Barnard wins Davey Awards 2008 Gold for Technological Innovation - UpToTen and Boowa & Kwala Websites UpToTen.com was a groundbreaking edutainment platform Jason built from the ground up. The website, featuring over 1,000 educational games, songs, and activities for children under ten, earned a prestigious Gold Davey Award from the Academy...

AIAmazonBrand+23 more
Jun 29, 2025 Jason Barnard

Jason Barnard: An Award-Winning Innovator

Jason Barnard: awards >> A Groundbreaker in Edutainment: The Impact of Jason Barnard Jason Barnard’s creative genius first gained global recognition through UpToTen.com, a groundbreaking edutainment platform he built from the ground up. The website, featuring over 1,000 educational games, songs, and activities for children under ten, earned two prestigious Davey Awards from the Academy...

AIAI-DrivenBrand+24 more
Dec 3, 2024 Jason Barnard

The Fundamentals of Brand SERPs for Business

The Fundamentals of Brand SERPs for Business by Jason Barnard The Fundamentals of Brand SERPs for Business is a book is THE reference for forward-thinking marketing experts who want to use search to master brand and brand to master search. Jason’s first book: “The Fundamentals of Brand SERPs for Business” Dozens of Amazing Reviews Your...

AIAmazonBrand+17 more
Dec 3, 2024 Jason Barnard

Books

Jason Barnard’s influential books and author contributions to brand, digital marketing, search and AI bestselling author & thought leader for Digital Brand Intelligence™. In 2022, Jason’s Amazon bestseller The Fundamentals of Brand SERPs for Business changed the game for SEO and digital marketing. In addition to his own work, he has made valuable contributions to...

AIAmazonAnswer Engines+30 more
Oct 2, 2024 Jason Barnard

Jason Barnard – serial entrepreneur, bestselling author, acclaimed keynote speaker, and award-winning innovator

Jason Barnard World Authority on Digital Brand Intelligence™™ Having experienced the impact of algorithmic misrepresentation firsthand, Jason believes everyone deserves control over their digital presence. Kalicube serves business leaders with premium bespoke consulting for their personal brands, while ensuring the foundational strategies for do-it-yourself brand control are freely available. What industry leaders say about my...

AIAI-DrivenBrand+38 more
Nov 3, 2023 Jason Barnard

Jason Barnard: Books

Jason Barnard wrote The Fundamentals of Brand SERPs for Business which was published in January 2022. Published by Kallicube SAS, it is available in most good bookstores – see it here on Jason Barnard’s profile on Amazon. Here is the sales page on Kalicube®’s site The Fundamentals of Brand SERPs for Business The Fundamentals of...

AIAmazonBrand+14 more
Jun 25, 2022 Jason Barnard