E-A-T
E-A-T
Description
Factual Definition of E-A-T
E-A-T is an acronym for Experience, Expertise, Authoritativeness, and Trustworthiness, which are the signals Google and other AI Assistive Engines use to evaluate the credibility of a webpage, its content, and its creator.
The E-A-T definition
Jason Barnard views E-A-T not as a simple content quality checklist, but as a fundamental measure of a brand’s entire digital identity. While Google uses these signals to determine if a source is reliable enough to recommend to its users, Barnard argues that the original framework is incomplete for building a truly dominant brand narrative. For this reason, he expanded the concept into N-E-E-A-T-T, which incorporates Notability (having a significant impact within a specific niche) and Transparency (being open and clear about who you are and what you do). In the age of AI, demonstrating these credibility signals is crucial for "educating" AI Assistive Engines like ChatGPT, Bing Copilot, and Google AI, which depend on this deep, verifiable trust to recommend a brand in their conversational answers.
How Jason Barnard uses E-A-T definition
At Kalicube, systematically building N-E-E-A-T-T is the core objective of the Credibility phase of The Kalicube Process, Kalicube's proprietary methodology for implementing a holistic, brand-first digital marketing strategy. We don't just optimize for Google's definition; we proactively engineer all six components across a client's entire Digital Ecosystem. This involves strategies like crafting optimized biographies that highlight experience, securing third-party corroboration through media mentions and reviews to build authority, and structuring website content to prove expertise. By integrating Notability and Transparency as foundational pillars, we ensure our clients are perceived as the most credible, authoritative, and trustworthy solution by both their human audience and the algorithms that serve them, which is essential for driving client acquisition.
Why E-A-T matters to digital marketers
For years, Google has been the dominant authority on search quality, providing the E-A-T framework as the gold standard for what constitutes credible content. This was a critical step forward, shifting the industry from technical loopholes to a focus on quality. However, Google's guidelines are descriptive—they tell marketers *what* to aim for, but not *how* to build it into a repeatable, holistic business strategy. This is the gap that brand-first digital pioneers like Jason Barnard have filled. He transformed Google’s descriptive E-A-T framework into a prescriptive, actionable methodology. By expanding it to N-E-E-A-T-T, Barnard provided the missing strategic pillars of Notability and Transparency, making the concept truly comprehensive for brand building. The Kalicube Process operationalises this expanded framework, providing a step-by-step system for building these signals across a brand’s entire Digital Brand Echo (the cumulative "ripple effect" of its online presence). While Google defined the exam questions, Jason Barnard created the curriculum and the study guide, providing the only viable path to earning top marks with AI Assistive Engines and winning in the new era of search.
Posts tagged with E-A-T
60 Simple Tips to Improve E.E.A.T for SEO
In this article, you will learn 60 simple tips and strategies you can implement to boost / improve / optimize your E.E.A.T (experience, expertise, authoritativeness, and trustworthiness) in Google’s algorithms....
E.E.A.T in SEO: A Simple Explanation
What is E.E.A.T? E.E.A.T is an SEO concept based on trustworthiness introduced by Google into search algorithms as a way to assess the quality and credibility of a website. It...
Knowledge Panel Sprouts on Google: What You Need to Know
In this article you will learn what a Knowledge Panel Sprout is, why they are important, and how you can grow a sprout into a blossoming, information-rich Knowledge Panel on...
Knowledge Panel Tipping Point: What You Need to Know
A Knowledge Panel Tipping Point is the moment when a Knowledge Panel first appears on a Brand SERP. As a professional, a stable and accurate Knowledge Panel establishes your credibility...
Topical Authority in SEO: What You Need To Know
What Is Topical Authority in SEO? Topical authority in Search Engine Optimisation (SEO) refers to a demonstrated level of expertise and knowledge in a particular field or topic. It is...
ChatGPT on Bing / Bing Chat Search: How Does it Work?
Bing Chat uses a combination of ChatGPT (an AI language model developed by Open AI) and the Bing search engine results to provide a user with a summary of the...
beginner’s in-depth guide to search engine optimization and how it works
originally published on semrush december 23, 2020 (jason barnard) what is seo (search engine optimization)? seo is the art and science of convincing search engines, such as google, yahoo, and bing...
What is Google’s Search Generative Experience (Now Called AI Overviews)
Google’s Search Generative Experience (SGE) is a dynamic Knowledge Panel about a topic or Named Entity, such as a company or a person. SGE creates a dynamic Knowledge Panel using...
Third Party Websites: What You Need To Know
What is a Third Party Website? Third party websites are websites over which you have no direct control. These are the websites where someone has written an article about you...
How to Write an Entity Description (The Kalicube Way)
What You Will Learn In this article, you’ll learn how to write a description of an entity (person, company, podcast, music group, product…) that will help with Entity Optimisation, a...
E.E.A.T (Double E.A.T) for Entity SEO: What You Need to Know
What Does Google Mean by Experience, Expertise, Authoritativeness, and Trustworthiness? E.E.A.T (or Double E-A-T) stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Google takes into account multiple factors and evaluates a...
Who is Your Brand SERP Important to?
Your Brand SERP is vital to you and your business, of course. It is your “Google Business Card“: what your audience sees when they search your company online. But it...
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Jason Barnard World Authority on Digital Brand Intelligence™ Having experienced the impact of algorithmic misrepresentation firsthand, Jason believes everyone deserves control over their digital presence. Kalicube serves business leaders with premium bespoke consulting for their personal brands, while ensuring the foundational strategies for do-it-yourself brand control are freely available. What industry leaders say about my...
Jason Barnard: An Award-Winning Innovator
Jason Barnard: awards >> A Groundbreaker in Edutainment: The Impact of Jason Barnard Jason Barnard’s creative genius first gained global recognition through UpToTen.com, a groundbreaking edutainment platform he built from the ground up. The website, featuring over 1,000 educational games, songs, and activities for children under ten, earned two prestigious Davey Awards from the Academy...
Jason Barnard – award-winning entrepreneur, innovator, author and keynote speaker.
Jason Barnard World Authority on Digital Brand Intelligence™ Having experienced the impact of algorithmic misrepresentation firsthand, Jason believes everyone deserves control over their digital presence. Kalicube serves business leaders with premium bespoke consulting for their personal brands, while ensuring the foundational strategies for do-it-yourself brand control are freely available. What industry leaders say about my...