E-A-T

E-A-T

Description

E-A-T means Expertise, Authoritativeness, and Trustworthiness. E-A-T is one of many guidelines Google uses to determine whether the content is valuable to readers and whether it should rank well. It is the precursor to E.E.A.T.

Posts tagged with E-A-T

ChatGPT on Bing / Bing Chat Search: How Does it Work?

Bing Chat uses a combination of ChatGPT (an AI language model developed by Open AI) and the Bing search engine results to provide a user with a summary of the...

AIAI in SearchAI-Driven+35 more
May 5, 2025 Jason Barnard

beginner’s in-depth guide to search engine optimization and how it works

originally published on semrush december 23, 2020 (jason barnard) what is seo (search engine optimization)? seo is the art and science of convincing search engines, such as google, yahoo, and bing...

Artificial IntelligenceBingBrand+39 more
May 5, 2025 Jason Barnard

What is Google’s Search Generative Experience (Now Called AI Overviews)

Google’s Search Generative Experience (SGE) is a dynamic Knowledge Panel about a topic or Named Entity, such as a company or a person. SGE creates a dynamic Knowledge Panel using...

AIAI in SearchAI-Driven+33 more
May 5, 2025 Jason Barnard

Third Party Websites: What You Need To Know

What is a Third Party Website? Third party websites are websites over which you have no direct control. These are the websites where someone has written an article about you...

BrandBrand SERPCompany+17 more
May 5, 2025 Jason Barnard

How to Write an Entity Description (The Kalicube Way)

What You Will Learn In this article, you’ll learn how to write a description of an entity (person, company, podcast, music group, product…) that will help with Entity Optimisation, a...

BrandCompanyCopywriting+21 more
May 5, 2025 Jason Barnard

E.E.A.T (Double E.A.T) for Entity SEO: What You Need to Know

What Does Google Mean by Experience, Expertise, Authoritativeness, and Trustworthiness? E.E.A.T (or Double E-A-T) stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Google takes into account multiple factors and evaluates a...

Authoritative SourcesBrandBrand SERP+23 more
May 5, 2025 Jason Barnard

Who is Your Brand SERP Important to?

Your Brand SERP is vital to you and your business, of course. It is your “Google Business Card“: what your audience sees when they search your company online. But it...

BrandBrand AwarenessBrand SERP+17 more
May 5, 2025 Jason Barnard

What is a Google Knowledge Panel and how to get one

Originally Published on SEMrush March 29, 2021 (Jason Barnard). Have you ever watched a movie and quickly searched an actor’s name for more information about them? You see on the...

BrandBrand SearchBrand SERP+28 more
May 5, 2025 Jason Barnard

HTML5 Semantic Tags: What They Are and How To Use Them

Originally Published on SEMrush June 05, 2020 (Jason Barnard) What is semantic HTML5? Semantic HTML5 refers to the use of specific HTML tags that provide clear indications of the role...

Answer Engine OptimizationAnswer EnginesBing+16 more
May 5, 2025 Jason Barnard

How to trigger a Personal Knowledge Panel in Google

Published on Search Engine Journal June 28, 2021 (Jason Barnard) How can you get a Knowledge Panel result for yourself, a client, or another person? Learn how to show Google...

BrandCompanyCredibility+16 more
May 5, 2025 Jason Barnard

Brand Factor: What You Need to Know

What is Brand Factor? Brand Factor is a search engine ranking signal that considers a brand’s overall credibility and reputation when determining its position in search results. It goes beyond...

BrandBrand CredibilityBrand SERP+20 more
May 5, 2025 Jason Barnard

the 3 pillars of seo – Understandability Credibility Deliverability

the three pillars of seo jason barnard created this new definition of the three pillars of seo in 2019 when giving a talk in melbourne, australia. the pillars are based...

CopywritingCredibilityDeliverability+15 more
May 5, 2025 Jason Barnard