Educating the Algorithms

Educating the Algorithms

Description
The proactive process of shaping your digital footprint so that AI systems and search engines understand who you are and why you matter.
The Educating the Algorithms definition
This is the proactive process of shaping your digital footprint so that AI systems and search engines understand who you are, what you do, and why you matter.
How Jason Barnard uses Educating the Algorithms definition
We systematically feed search engines and AI with structured data, consistent entity signals, and authoritative corroboration, teaching them how to present our clients accurately and favorably.
Why Educating the Algorithms matters to digital marketers
AI doesn't guess; it learns. If you don't teach it who you are, it will either misrepresent you or ignore you. This concept is the foundation of modern digital brand management.
Posts tagged with Educating the Algorithms

Entity and search/AI glossary: Jason Barnard’s foundational lexicon for the new digital (AI) era

I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...

AIAI Assistive Restrictive EnvironmentsAI Brand Result+274 more
May 24, 2025 Jason Barnard

Engine, Bot, and Algorithm: What you need to Know

What is the difference between “Search Engine,” “Bot,” and “Algorithm”? “Search Engine,” “Bots,” and “Algorithm” are often used interchangeably, but they have specific definitions and applications in search engines and...

AIBingBrand+46 more
May 5, 2025 Jason Barnard

092 Master Personal Marketing: How Machines Decide Your Success with Jason Barnard

What if the key to digital marketing success has nothing to do with SEO tricks or technical hacks? In this mind-shifting episode, Jason Barnard - the world authority on Digital...

AIBingBrand+54 more
Apr 24, 2025 Jason Barnard

092 Master Digital Marketing Without the Snake Oil with Jason Barnard

While your competitors chase the newest, shiniest marketing trend, what if you could build a system that consistently attracts customers while you sleep? In this episode, Jason Barnard reveals the...

AIBingBrand+49 more
Apr 24, 2025 Jason Barnard
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