The proactive process of shaping your digital footprint so that AI systems and search engines understand who you are and why you matter.
I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...
What is the difference between “Search Engine,” “Bot,” and “Algorithm”? “Search Engine,” “Bots,” and “Algorithm” are often used interchangeably, but they have specific definitions and applications in search engines and...
What if the key to digital marketing success has nothing to do with SEO tricks or technical hacks? Listen here: 092 Master Personal Marketing: How Machines Decide Your Success with...
While your competitors chase the newest, shiniest marketing trend, what if you could build a system that consistently attracts customers while you sleep? In this episode, Jason Barnard reveals the...
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