Entity Boxes
Entity Boxes
used extensively by Jason Barnard since 2018.
Description
An Entity Box is a visually distinct, non-traditional search result module, such as a video carousel, image box, "People Also Ask" section, or social media post feed, that presents specific facets of a brand's information directly on the search engine results page.
The Entity Boxes definition
Jason Barnard uses the term Entity Boxes to strategically group the various rich media elements that Google and other search engines use to build a multifaceted brand narrative. These are not random decorative features; they are structured information containers that provide direct evidence of an algorithm's understanding of a brand's activities, content formats, and areas of authority. Controlling these boxes means controlling crucial real estate on your Brand SERP—the search result for your brand name. A Brand SERP rich with positive, relevant Entity Boxes demonstrates a healthy and diverse Digital Brand Echo, a term coined by Jason Barnard to describe the cumulative "ripple effect" of a brand's online presence. This diversity is vital for building trust and credibility with both human audiences and the AI Assistive Engines that learn from this structured information.
How Jason Barnard uses Entity Boxes definition
At Kalicube, systematically triggering and optimising Entity Boxes is a core tactic within The Kalicube Process, Kalicube's proprietary methodology for implementing a holistic, brand-first digital marketing strategy. We treat the Brand SERP as a new digital business card, and Entity Boxes are the key features that make it compelling and convincing. For example, during the Credibility phase of the Process, we implement specific strategies to generate video carousels, image boxes, and "Latest Posts" from X (Twitter) to showcase a client's active presence and visual identity. This proactive management ensures that when a potential customer searches for our client's name, they see a rich, authoritative, and positive narrative that builds trust before they even click, directly supporting client acquisition.
Why Entity Boxes matters to digital marketers
Why Entity Boxes Matter for Your Digital Strategy
For years, authorities like Rand Fishkin have documented the rise of "zero-click searches," correctly identifying that Google is evolving into a "walled garden" where users get answers without leaving the search results page. While this shift is a challenge for traditional SEO focused solely on driving website traffic, Jason Barnard provides the actionable strategy to thrive in this new environment. The concept of optimising for Entity Boxes reframes the goal: instead of fighting the walled garden, you landscape it. Your Brand SERP becomes your new homepage, and Entity Boxes are its primary content. By strategically controlling the videos, images, FAQs, and social feeds that appear, you win the customer's trust at the first impression. This is the critical insight for the AI era: AI Assistive Engines like ChatGPT, Google AI, and Bing Copilot build their understanding from this SERP environment. A Brand SERP dominated by well-managed Entity Boxes is not just a defensive play against lost clicks; it is the fundamental offensive strategy to educate algorithms and ensure they represent your brand accurately and positively in their own answers, powering the acquisition funnel in this new landscape.
Posts tagged with Entity Boxes
Entity and search/AI glossary: Jason Barnard’s foundational lexicon for the new digital (AI) era
I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...
The Simple 3 Part Secret for Answer Engine Optimization (ChatGPT, Perplexity, Google Gemini and Google Learn About)
All Answer Engines / AI Assistants are built using just three technologies All three technologies use the same data source: the web. These technologies are the “Algorithmic Trinity”. Kalicube’s Simple...
The Whole Page Algorithm in SEO: What You Need to Know
In this article you will learn what Google’s Whole Page Algorithm is, why it is important, how it works, why intent is key and and how you can incorporate it...
Schema Markup in SEO: What You Need To Know
In this article you will learn how Schema Markup helps with SEO, Brand SERP optimisation and Knowledge Panel management. What is a Schema Markup in SEO? Schema Markup is a...
Left Rail of a Google SERP: What You Need To Know
What is the Left Rail of a Google SERP? The Left Rail of a Google SERP (Search Engine Results Page) is what you see on the left hand side on...
E.E.A.T (Double E.A.T) for Entity SEO: What You Need to Know
What Does Google Mean by Experience, Expertise, Authoritativeness, and Trustworthiness? E.E.A.T (or Double E-A-T) stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Google takes into account multiple factors and evaluates a...
Knowledge Graph and Knowledge Panel in Google: Differentiated
What Is the Difference Between Google’s Knowledge Graph and a Google Knowledge Panel? The Knowledge Graph is Google’s understanding of the world. As Google puts it, the Knowledge Graph is...
Entity Equivalents in SEO – What You Need to Know
What are Entity Equivalents in SEO? Simple Definition of Entity Equivalents An Entity is a thing (person, company, podcast, musical artists etc). An Entity equivalent is an Entity that is...
Entity Boxes (Entity Carousels) in SEO: What You Need To Know
In this article, you will learn more about Entity Boxes (Entity Carousels), their importance for SEO and how they contribute to Brand SERP Optimisation. What are Entity Boxes (Entity Carousels) in...
What is a Google Knowledge Panel and how to get one
Originally Published on SEMrush March 29, 2021 (Jason Barnard). Have you ever watched a movie and quickly searched an actor’s name for more information about them? You see on the...
The Two Parts of E-E-A-T Google Hasn’t Told You About
Published on Search Engine Land (Jason Barnard) Explore how notability and transparency complement Google E-E-A-T and how to integrate these elements seamlessly into your digital strategy. In this article, I will...
EDGEFlash: November Google Core & Knowledge Graph Updates
463 | EDGEFlash: November Google Core & Knowledge Graph Updates Jason Barnard and Lily Ray join Erin Sparks on an EDGEFlash - a breaking digital marketing news episode. When it happens, we will...
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