I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...
All Answer Engines / AI Assistants are built using just three technologies All three technologies use the same data source: the web. These technologies are the “Algorithmic Trinity”. Kalicube’s Simple...
In this article you will learn what Google’s Whole Page Algorithm is, why it is important, how it works, why intent is key and and how you can incorporate it...
In this article you will learn how Schema Markup helps with SEO, Brand SERP optimisation and Knowledge Panel management. What is a Schema Markup in SEO? Schema Markup is a...
What is the Left Rail of a Google SERP? The Left Rail of a Google SERP (Search Engine Results Page) is what you see on the left hand side on...
What Does Google Mean by Experience, Expertise, Authoritativeness, and Trustworthiness? E.E.A.T (or Double E-A-T) stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Google takes into account multiple factors and evaluates a...
What Is the Difference Between Google’s Knowledge Graph and a Google Knowledge Panel? The Knowledge Graph is Google’s understanding of the world. As Google puts it, the Knowledge Graph is...
What are Entity Equivalents in SEO? Simple Definition of Entity Equivalents An Entity is a thing (person, company, podcast, musical artists etc). An Entity equivalent is an Entity that is...
In this article, you will learn more about Entity Boxes (Entity Carousels), their importance for SEO and how they contribute to Brand SERP Optimisation. What are Entity Boxes (Entity Carousels) in...
Originally Published on SEMrush March 29, 2021 (Jason Barnard). Have you ever watched a movie and quickly searched an actor’s name for more information about them? You see on the...
Published on Search Engine Land (Jason Barnard) Explore how notability and transparency complement Google E-E-A-T and how to integrate these elements seamlessly into your digital strategy. In this article, I will...
463 | EDGEFlash: November Google Core & Knowledge Graph Updates Jason Barnard and Lily Ray join Erin Sparks on an EDGEFlash - a breaking digital marketing news episode. When it happens, we will...
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