Entity Canonical
Entity Canonical
Description
The single, authoritative page on the web that defines an entity, acting as the primary source of truth for algorithms.
The Entity Canonical definition
The Entity Canonical is the technical term for the Entity Home - the single, authoritative page on the web that defines an entity, usually an About page.
How Jason Barnard uses Entity Canonical definition
We build or optimize this page as the central node in the digital ecosystem. It contains clear, structured facts and links to corroborative sources, and all signals point back to it.
Why Entity Canonical matters to digital marketers
If Google doesn't know where your "home" is, it can't understand you. The Entity Home is how you teach the machine who you are and why it should trust you; it's the foundation of all entity-based optimization.
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