In the context of AI and natural language processing (NLP), entity disambiguation is the process of identifying which specific real-world entity a word or phrase refers to when that word or phrase could mean multiple things.
I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...
Article by Jason Barnard, published by Search Engine Land Actionable insights for optimizing your digital presence across search engines, AI platforms and emerging technological ecosystems. The AI revolution is transforming the search landscape...
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