I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...
In this article, you will learn about Knowledge Graph Confidence Score for an entity and how it helps with Brand SERP optimisation and Knowledge Panel management. What is a Knowledge...
What is Knowledge Panel Hopping? Knowledge Panel Hopping is a Google game we play at Kalicube® based on the six degrees of Kevin Bacon. According to Wikipedia, “Six Degrees of...
What is a Knowledge Panel Template? Simple Definition of a Knowledge Panel Template There is no standard template for a Knowledge Panel, as this depends on the entity type and...
What are Entity Equivalents in SEO? Simple Definition of Entity Equivalents An Entity is a thing (person, company, podcast, musical artists etc). An Entity equivalent is an Entity that is...
What Information Does Google’s Knowledge Graph API Return? Once Google has got an understanding of an entity (brand, person, podcast series, film, music group etc) and has added it to...
Published on Search Engine Land (Jason Barnard) Learn the key parts of a brand SERP and ways to guide Google to show the information you want your audience to see. A brand...
Jason Barnard, The Brand SERP Guy®, always wears red at events, on webinars and in his photos. Why? Red has multiple symbolic meanings, but what is the meaning behind it...
Getting Your Knowledge Panel to Show on Your Brand SERP Jason Barnard speaking: Hi and welcome. As we’ve seen, many entities have Knowledge Panels, but they don’t necessarily trigger on the...
Managing People Also Search For and Related Searches Jason Barnard speaking: Hi and welcome! People Also Search For and Related Searches. Unfortunately, these are almost impossible to control or even significantly...
What Information Does Google Show in Knowledge Panels? Jason Barnard speaking: Hi. What information does Google show in a Knowledge Panel? Obviously, that depends on the entity type and many other...
How to Change Information in a Knowledge Panel Jason Barnard speaking: Hi and welcome. Huge question: how do you change information in a Knowledge Panel? There are multiple ways to do...
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