Entity Equivalents

Entity Equivalents

Description
Entities that belong to the same cohort (region, industry, type), used by Google to compare, classify, and disambiguate entities.
The Entity Equivalents definition
These are entities that belong to the same cohort—same region, industry, or function. Google uses these equivalents to compare, classify, and disambiguate entities within its algorithms.
How Jason Barnard uses Entity Equivalents definition
We map each client's cohort and identify the Entity Equivalents Google sees them with. We then build relevance by mentioning the right competitors and categories to anchor the entity in its proper context.
Why Entity Equivalents matters to digital marketers
Google understands your brand relative to others. You must know who you're being compared to and ensure you are seen in the right group for cohort positioning and Knowledge Graph validation.
Posts tagged with Entity Equivalents

Entity and search/AI glossary: Jason Barnard’s foundational lexicon for the new digital (AI) era

I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...

AIAI Assistive Restrictive EnvironmentsAI Brand Result+274 more
May 24, 2025 Jason Barnard

Knowledge Graph Confidence Score in SEO: What You Need To Know

In this article, you will learn about Knowledge Graph Confidence Score for an entity and how it helps with Brand SERP optimisation and Knowledge Panel management. What is a Knowledge...

AIAmazonAuthoritative Sources+32 more
May 5, 2025 Jason Barnard

Knowledge Panel Hopping: What You Need To Know

What is Knowledge Panel Hopping? Knowledge Panel Hopping is a Google game we play at Kalicube® based on the six degrees of Kevin Bacon. According to Wikipedia, “Six Degrees of...

AICompanyEntity+15 more
May 5, 2025 Jason Barnard

The Anatomy of a Knowledge Panel (Knowledge Panel Template) - What You Need to Know

What is a Knowledge Panel Template? Simple Definition of a Knowledge Panel Template There is no standard template for a Knowledge Panel, as this depends on the entity type and...

AIAnatomy of a Knowledge PanelBrand+17 more
May 5, 2025 Jason Barnard

Entity Equivalents in SEO – What You Need to Know

What are Entity Equivalents in SEO? Simple Definition of Entity Equivalents An Entity is a thing (person, company, podcast, musical artists etc). An Entity equivalent is an Entity that is...

AIBrandBrand SERP+13 more
May 5, 2025 Jason Barnard

Google’s Knowledge Graph API: What You Need To Know

What Information Does Google’s Knowledge Graph API Return? Once Google has got an understanding of an entity (brand, person, podcast series, film, music group etc) and has added it to...

AIAmazonBrand+21 more
May 5, 2025 Jason Barnard

10 Simple Steps to Analyze Your Brand SERP and Build an Effective Digital Strategy

Published on Search Engine Land (Jason Barnard) Learn the key parts of a brand SERP and ways to guide Google to show the information you want your audience to see. A brand...

AIBingBrand+38 more
Jul 14, 2023 Jason Barnard

Google is a Child Thirsty for Knowledge. We Need to Educate It.

Jason Barnard, The Brand SERP Guy®, always wears red at events, on webinars and in his photos. Why? Red has multiple symbolic meanings, but what is the meaning behind it...

AIAuthoritative SourcesBrand+31 more
Sep 23, 2022 Jason Barnard

The Knowledge Panel Course: Getting Your Knowledge Panel to Show on Your Brand SERP

Getting Your Knowledge Panel to Show on Your Brand SERP Jason Barnard speaking: Hi and welcome. As we’ve seen, many entities have Knowledge Panels, but they don’t necessarily trigger on the...

AIAuthoritative SourcesBrand+24 more
Apr 21, 2021 Jason Barnard

The Knowledge Panel Course: Managing People Also Search For and Related Searches

Managing People Also Search For and Related Searches Jason Barnard speaking: Hi and welcome! People Also Search For and Related Searches. Unfortunately, these are almost impossible to control or even significantly...

AIBrandBrand SERP+25 more
Apr 21, 2021 Jason Barnard

The Knowledge Panel Course: What Information Does Google Show in Knowledge Panels?

What Information Does Google Show in Knowledge Panels? Jason Barnard speaking: Hi. What information does Google show in a Knowledge Panel? Obviously, that depends on the entity type and many other...

AIBusinessEntity+17 more
Apr 21, 2021 Jason Barnard

The Knowledge Panel Course: How to Change Information in a Knowledge Panel

How to Change Information in a Knowledge Panel Jason Barnard speaking: Hi and welcome. Huge question: how do you change information in a Knowledge Panel? There are multiple ways to do...

AIBusinessCompany+21 more
Apr 21, 2021 Jason Barnard
Related Pages:

No pages found for this tag.