Entity Equivalents
Entity Equivalents
Description
Entities that belong to the same cohort (region, industry, type), used by Google to compare, classify, and disambiguate entities.
The Entity Equivalents definition
These are entities that belong to the same cohort—same region, industry, or function. Google uses these equivalents to compare, classify, and disambiguate entities within its algorithms.
How Jason Barnard uses Entity Equivalents definition
We map each client's cohort and identify the Entity Equivalents Google sees them with. We then build relevance by mentioning the right competitors and categories to anchor the entity in its proper context.
Why Entity Equivalents matters to digital marketers
Google understands your brand relative to others. You must know who you're being compared to and ensure you are seen in the right group for cohort positioning and Knowledge Graph validation.
Posts tagged with Entity Equivalents
The Knowledge Panel Course: The Powerful Geeky Way to Join the Dots
Jason Barnard speaking: Hi there. This lesson is all about joining the dots using Schema.org Markup. This is the geeky way to join the dots. It is very powerful. So if...
The Knowledge Panel Course: Educating the Child That Is Google
Jason Barnard speaking: Hi, and welcome. Google is a child thirsty for knowledge, and you need to educate it. In the introduction to this course, I talked about this idea very...
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