Entity Equivalents

Entity Equivalents

Description
Entities that belong to the same cohort (region, industry, type), used by Google to compare, classify, and disambiguate entities.
The Entity Equivalents definition
These are entities that belong to the same cohort—same region, industry, or function. Google uses these equivalents to compare, classify, and disambiguate entities within its algorithms.
How Jason Barnard uses Entity Equivalents definition
We map each client's cohort and identify the Entity Equivalents Google sees them with. We then build relevance by mentioning the right competitors and categories to anchor the entity in its proper context.
Why Entity Equivalents matters to digital marketers
Google understands your brand relative to others. You must know who you're being compared to and ensure you are seen in the right group for cohort positioning and Knowledge Graph validation.
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