Entity Extraction in Web Indexing Archives

Description

The process search engines use to identify and understand entities (people, brands, places) within each chunk of a web page during indexing.

The Entity Extraction in Web Indexing definition

This is the process Google and Bing use to identify and understand entities within each chunk of a webpage during indexing. Language models are applied to extract the main topic, named entities, and relationships.

How Jason Barnard uses Entity Extraction in Web Indexing definition

We optimize content so that entities are clearly named, consistently referenced, and semantically reinforced with structured data like schema.org. We align every chunk with the overall entity strategy.

Why Entity Extraction in Web Indexing matters to digital marketers

This is where Google and Bing decide what your content is about and who it's about. If your brand or author is not extracted correctly, you won't appear in Knowledge Panels or be surfaced in AI-generated answers. Correct extraction is foundational to entity SEO.

Posts tagged with Entity Extraction in Web Indexing

Entity and search/AI glossary: Jason Barnard’s foundational lexicon for the new digital (AI) era

I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...

AIAI Assistive Restrictive EnvironmentsAI Brand Result+274 more

May 24, 2025 Jason Barnard

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