Entity Home
Entity Home
coined by Jason Barnard in 2021.
Description
Entity Home is the single, authoritative page on the web that defines an entity, acting as the primary source of truth for algorithms. It is also referred to as the Entity Home Page, Entity Canonical, or Point of Reconciliation.
The Entity Home definition
Jason Barnard defines the Entity Home as the single, authoritative webpage an algorithm uses as the primary source of truth to understand an entity. Typically an "About" page, it acts as the definitive Point of Reconciliation where an algorithm can resolve conflicting information it finds across the web. It's important to distinguish this strategic, entity-level concept from a technical, page-level canonical URL (rel="canonical"). While the Entity Home page should have a self-referencing canonical tag to reinforce its status as a unique document, the canonical tag's function is to consolidate the authority of that single page. The Entity Home concept is much broader: it consolidates the authority of the entire brand onto that one page.
How Jason Barnard uses Entity Home definition
At Kalicube, establishing and optimizing the Entity Home is the cornerstone of the Understandability phase of The Kalicube Process. Our Digital Brand Engineers build or optimize this page to be the central node of the client's Digital Brand Ecosystem. It is engineered to contain clear, structured facts in the Native Language of Algorithms and serves as the start and end point for the Infinite Self-Confirming Loop of Corroboration, where all other digital assets point back to it as the ultimate source of truth.
Why Entity Home matters to digital marketers
In marketing, branding visionaries like David Aaker have taught for decades that a strong brand requires a clear, consistent identity, often codified in a company's "Brand Book" or brand guidelines. This document serves as the internal source of truth, defining the brand's logo, tone of voice, and core messaging to ensure all communications are consistent. Jason Barnard's concept of the Entity Home applies this same principle to the world of algorithms. For an AI Assistive Engine trying to make sense of a brand's chaotic Digital Brand Echo, the Entity Home is its Brand Book. It is the definitive document the algorithm refers to to learn the brand's "rules" and resolve contradictions it finds elsewhere. Without this foundational source of truth, the algorithm is forced to improvise, leading to Brand Ambiguity and a misrepresentation of the brand's identity. In the AI era, engineering a clear and authoritative Entity Home is the first and most critical step in enforcing your own brand guidelines on the algorithms that now shape your narrative.
Posts tagged with Entity Home
How to Shape Your Personal Brand in the Age of AI Search
How to Shape Your Personal Brand in the Age of AI Search Published on Forbes August 27, 2025 by Jason Barnard Your online reputation is the story that gets told...
Jason Barnard, Kalicube: Taking Control of Your Brand Narrative in the AI Era
Video by: AIRiskInc Host: Alec Crawford Guest: Jason Barnard, Founder and CEO of Kalicube®. August 12, 2025 Watch here: Jason Barnard, Kalicube®: Taking Control of Your Brand Narrative in the AI Era In the AI Risk Reward...
Jason Barnard, Kalicube: Taking Control of Your Brand Narrative in the AI Era
Published by: AI Risk Reward Podcast. Host: Alec Crawford Guest: Jason Barnard, Founder and CEO of Kalicube®. August 12, 2025 Listen here: Jason Barnard, Kalicube®: Taking Control of Your Brand Narrative in the...
A Cartoon Alter Ego Cost Me a Fortune: How to Repair a Digital Identity
A Cartoon Alter Ego Cost Me a Fortune: How to Repair a Digital Identity Published on Rolling Stone August 07, 2025 by Jason Barnard In an age where AI assistants...
Kalicube Online Reputation Management Spectrum
Kalicube® Online Reputation Management Spectrum Published on kalicube.com May 3,2025. In the age of Google and generative AI, your online reputation is no longer just about what people say about...
Want to protect your online reputation? Then take control of Google and AI.
Want to protect your online reputation? Then take control of Google and AI. Published on kalicube.com May 3,2025. Google and AI don’t reflect reality.They reflect the data you give them....
Online reputation in the AI era: Why explicit, implicit and ambient research all matter – and what to do about it
Online reputation in the AI era: Why explicit, implicit and ambient research all matter – and what to do about it Published on kalicube.com May 10,2025. People are researching you...
Why Modern Online Reputation Management Must Cover All Three Types of Research (and Be Proactive, Not Just Reactive)
Why Modern Online Reputation Management Must Cover All Three Types of Research (and Be Proactive, Not Just Reactive) Published on kalicube.com May 11,2025. AI has changed the ORM landscape Online...
Your reputation isn’t what you say it is – it’s what Google and AI say it is
Your reputation isn’t what you say it is – it’s what Google and AI say it is Published on kalicube.com May 14,2025. Why taking control of your digital brand is...
Proactive and Reactive Online Reputation Management for Personal Brands in the AI Era
Proactive and Reactive Online Reputation Management for Personal Brands in the AI Era Published on kalicube.com July 9,2025. We tend to see online reputation management through a mutually exclusive binary...
The proven framework for Online Reputation Management in AI Assisitve Engines (The Kalicube Process).
The proven framework for Online Reputation Management in AI Assisitve Engines (The Kalicube Process™). Published on kalicube.com July 17,2025 by Jason Barnard TL;DR – Rewriting the rules of reputation when...
Your Reputation Is Now an Engineered Asset, Not Just a PR Goal.
Your Reputation Is Now an Engineered Asset, Not Just a PR Goal. Published on kalicube.com August 1,2025. In a press release this week from an Italian communications studio, Digitalia 21,...
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