In the AI era, visibility is no longer about being found. It’s about being chosen. You don’t just want your name to appear. You want the algorithm to: Not just...
TL;DR Generative Engine Optimization (GEO) isn’t a trend. It’s the new baseline. For 20 years, the SEO industry focused on blue links – ranking pages for keywords and chasing clicks....
Published on Forbes(Jason Barnard) Here’s something no one tells you when you’re building a personal brand: The biggest opportunities don’t come from people searching for your name. They come when...
I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...
Published on BrilliantSEO May 24, 2025. Elena Yemelianova 1. Jason Barnard Founder, Kalicube® (The Brand SERP Guy®)Jason Barnard is widely credited with pioneering the entity-based SEO movement and coining key...
An Entity Home Website is the full, dedicated website that serves as the primary digital embodiment of a brand or person online. unlike an individual entity home page (typically the...
Changing your name isn’t just about getting new business cards - it’s about taking control of how the world, Google, and AI see you. Seven days ago, Maryanna Franco made...
In the age of Google and generative AI, your online reputation is no longer just about what people say about you – it’s about what machines understand and repeat. And...
Google and AI don’t reflect reality.They reflect the data you give them. If you don’t control that data, the machines will just make it up. And get it wrong. This...
In 2025, most entrepreneurs still think their personal brand is something search and AI engines “just pick up.” They’re wrong. Google, ChatGPT, Perplexity, Gemini, Bing Copilot aren’t passively listing your...
When Charles Darwin introduced the concept of natural selection, he explained how species survive by developing traits that increase their fitness. Today, that same principle applies - not to biology,...
Over the last two years, clients and colleagues have been panicking: “Is ChatGPT killing Google?” It’s a fair question – but the wrong one. Here’s what’s actually happening: chatbots like...
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