Entity Home

Entity Home

Description
The single, authoritative page on the web that defines an entity, acting as the primary source of truth for algorithms.
The Entity Home definition
The Entity Home is the single, authoritative page on the web that defines an entity, usually an About page. It acts as the Entity Canonical or Point of Reconciliation for algorithms to understand and validate who you are.
How Jason Barnard uses Entity Home definition
We build or optimize this page as the central node in the digital ecosystem. It contains clear, structured facts and links to corroborative sources, and all signals point back to it.
Why Entity Home matters to digital marketers
If Google doesn't know where your "home" is, it can't understand you. The Entity Home is how you teach the machine who you are and why it should trust you; it's the foundation of all entity-based optimization.
Posts tagged with Entity Home

Personal Knowledge Panel on Google: What You Need To Know

As a professional, it is important to have a strong online presence and maintain control over the information that is publicly available about you. One way to achieve this is...

AIAmazonAnatomy of a Knowledge Panel+42 more
May 5, 2025 Jason Barnard

Google’s Knowledge Vault: What You Need To Know

What is Google’s Knowledge Vault? Simple definition of the Knowledge Vault The Google Knowledge Vault is Google’s principal Knowledge Graph. The database stores information that is considered facts by Google’s...

AIAuthoritative SourcesBrand+37 more
May 5, 2025 Jason Barnard

What to do if your Knowledge Panel disappears

It can be frustrating if your Knowledge Panel disappears. Here are a few things you can do to get it back. How to get back your Knowledge Panel Build Google’s...

AIBrandBusiness+18 more
May 5, 2025 Jason Barnard

Schema Markup in SEO: What You Need To Know

In this article you will learn how Schema Markup helps with SEO, Brand SERP optimisation and Knowledge Panel management. What is a Schema Markup in SEO? Schema Markup is a...

AIAuthoritative SourcesBing+38 more
May 5, 2025 Jason Barnard

Why Kalicube Chose Duda over WordPress for Agency Work

Duda: a Great CMS for an Entity Home in Digital Brand Management We work on client websites every day. From WordPress to Wix, from Google Sites to Foursquare, with the...

AIBrandBrand Management+18 more
May 5, 2025 Jason Barnard

How Kalicube Hit the Brand SERP Tipping Point and Why it Matters

What You Will Learn What is the Brand SERP Tipping Point and Why Is It Important? You know when you have reached Brand SERP Tipping Point: adding information to your...

AIBrandBrand SERP+37 more
May 5, 2025 Jason Barnard

Google Knowledge Panel for a Doctor: How to Get, Manage and Optimise?

In this article, you will learn about The Kalicube Process™ for getting and managing a Google Knowledge Panel for a doctor. At Kalicube, we have triggered thousands of Knowledge Panels...

AIAnatomy of a Knowledge PanelAuthoritative Sources+37 more
May 5, 2025 Jason Barnard

Google Knowledge Panel for a Company Founder: How to Get, Manage and Optimise? 

In this article, you will learn about The Kalicube Process™ for getting and managing a Google Knowledge Panel for a company founder. At Kalicube, we have triggered thousands of Knowledge...

AIAnatomy of a Knowledge PanelAuthoritative Sources+38 more
May 5, 2025 Jason Barnard

Google Knowledge Panel for a Digital Marketing Agency: How to Get, Manage and Optimise?

In this article, you will learn about The Kalicube Process™ for getting and managing a Google Knowledge Panel for a digital marketing agency. At Kalicube, we have triggered thousands of...

AIAnatomy of a Knowledge PanelAuthoritative Sources+39 more
May 5, 2025 Jason Barnard

Google Knowledge Panel for a Law Firm: How to Get, Manage and Optimise?

In this article, you will learn about The Kalicube Process™ for getting and managing a Google Knowledge Panel for a law firm. At Kalicube, we have triggered thousands of Knowledge...

AIAuthoritative SourcesBing+31 more
May 5, 2025 Jason Barnard

Google Knowledge Panel for a Lawyer: How to Get, Manage and Optimise?

The Kalicube Process™ for Getting and Managing a Google Knowledge Panel for a Lawyer A Google Knowledge Panel for a lawyer delivers more clients. When a potential client Googles a...

AIAuthoritative SourcesBing+35 more
May 5, 2025 Jason Barnard

Optimizing for the SERP in SEO: What You Need to Know

In this article you will learn why optimising for different SERP Features on Google is important, techniques you can use to optimise for SERP Features (Rich Elements), how the work...

AIBingBrand+41 more
May 5, 2025 Jason Barnard
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