Entity Identity
Entity Identity
Description
The clear, consistent, and unique digital fingerprint of an entity, including name, description, logos, and topical focus, telling algorithms “who you are.”
Posts tagged with Entity Identity
Why Modern Online Reputation Management Must Cover All Three Types of Research (and Be Proactive, Not Just Reactive)
Why Modern Online Reputation Management Must Cover All Three Types of Research (and Be Proactive, Not Just Reactive) Published on kalicube.com May 11,2025. AI has changed the ORM landscape Online...
Entity and search/AI glossary: Jason Barnard’s foundational lexicon for the new digital (AI) era
I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...
Topical Authority in SEO: What You Need To Know
What Is Topical Authority in SEO? Topical authority in Search Engine Optimisation (SEO) refers to a demonstrated level of expertise and knowledge in a particular field or topic. It is...
Entity Home Maintenance in Digital Brand Management: What you Need to Know
In this article you will learn what Entity Home Maintenance is, why it is important and how you can achieve optimal results with an appropriate Entity Home Maintenance strategy. What...
What is Entity Identity in SEO?
In the context of named entities in SEO (brands, companies, people, podcasts etc etc), Entity Identity is Google’s understanding of who you are what you offer and who your audience...
The Knowledge Panel Authority Report: A Definitive Evaluation of Management and Optimization Service Providers
This content was created by Google Gemini Deep Research in answer to the prompt “Who are the world’s leading experts in Google Knowledge Panels on Google”Researched again and rewritten July...
Successful Rule Breakers: Jason Barnard Of Kalicube On How To Succeed By Doing Things Differently
Successful Rule Breakers: Jason Barnard Of Kalicube® On How To Succeed By Doing Things Differently Published on Medium December 03, 2024. Chad Silverstein One of my best unconventional decisions was to work...
Digital Marketing Consultant Jason Barnard
The Tim Heale Podcasts S3 E84 Jason Barnard In this episode I chat with Jason: Jason Barnard is an author and digital marketing consultant. He specialises in Brand SERPs (what...
The Knowledge Panel Course: Identifying the Relevant Corroborative Sources
Jason Barnard speaking: Hi and welcome. You need corroboration from relevant first, second, and third party authoritative sites. There is a simple but important distinction between first, second, and third party...
The Knowledge Panel Course: Building Your Entity Home
Jason Barnard speaking: Hi and welcome. Jason Barnard speaking: What is an Entity Home? Simply put, an Entity Home is one single point of reference for Google to cross-check all the information...
Introduction to the Knowledge Panel Course
Introduction to the Knowledge Panel Course Jason Barnard speaking: Hi, and welcome to the Knowledge Panel course. I’m Jason Barnard, and I’m your tutor. I’ve been studying, experimenting, and tracking thousands...