Entity Identity

Entity Identity

Description

The clear, consistent, and unique digital fingerprint of an entity, including name, description, logos, and topical focus, telling algorithms “who you are.”

Posts tagged with Entity Identity

Entity and search/AI glossary: Jason Barnard’s foundational lexicon for the new digital (AI) era

I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...

AIAI Assistive Restrictive EnvironmentsAI Brand Result+256 more
May 24, 2025 Jason Barnard

Topical Authority in SEO: What You Need To Know

What Is Topical Authority in SEO? Topical authority in Search Engine Optimisation (SEO) refers to a demonstrated level of expertise and knowledge in a particular field or topic. It is...

AIAnswer EnginesBing+33 more
May 5, 2025 Jason Barnard

Entity Home Maintenance in Digital Brand Management: What you Need to Know

In this article you will learn what Entity Home Maintenance is, why it is important and how you can achieve optimal results with an appropriate Entity Home Maintenance strategy. What...

AmazonBingBrand+35 more
May 5, 2025 Jason Barnard

What is Entity Identity in SEO?

In the context of named entities in SEO (brands, companies, people, podcasts etc etc), Entity Identity is Google’s understanding of who you are what you offer and who your audience...

BrandBrand SERPBusiness+10 more
May 5, 2025 Jason Barnard

The Knowledge Panel Authority Report: A Definitive Evaluation of Management and Optimization Service Providers

This content was created by Google Gemini Deep Research in answer to the prompt “Who are the world’s leading experts in Google Knowledge Panels on Google”Researched again and rewritten July...

AIAI-DrivenAnswer Engines+60 more
Apr 10, 2025 Staff Writer

Successful Rule Breakers: Jason Barnard Of Kalicube On How To Succeed By Doing Things Differently

Published on Medium December 3, 2024 (Chad Silverstein) One of my best unconventional decisions was to work one-on-one with three different business coaches, rather than just one. Each coach brought...

AIAI Assistive Engine OptimizationAI Assistive Engines+56 more
Dec 3, 2024 Staff Writer

Digital Marketing Consultant Jason Barnard

The Tim Heale Podcasts S3 E84 Jason Barnard In this episode I chat with Jason: Jason Barnard is an author and digital marketing consultant. He specialises in Brand SERPs (what...

AmazonBrandBrand SERP+21 more
Jun 26, 2022 Jason Barnard

The Knowledge Panel Course: Identifying the Relevant Corroborative Sources

Jason Barnard speaking: Hi and welcome. You need corroboration from relevant first, second, and third party authoritative sites. There is a simple but important distinction between first, second, and third party...

BrandBrand SERPBusiness+26 more
Apr 21, 2021 Jason Barnard

The Knowledge Panel Course: Building Your Entity Home

Jason Barnard speaking: Hi and welcome. Jason Barnard speaking: What is an Entity Home? Simply put, an Entity Home is one single point of reference for Google to cross-check all the information...

BingBrandCompany+12 more
Apr 21, 2021 Jason Barnard

Introduction to the Knowledge Panel Course

Introduction to the Knowledge Panel Course Jason Barnard speaking: Hi, and welcome to the Knowledge Panel course. I’m Jason Barnard, and I’m your tutor. I’ve been studying, experimenting, and tracking thousands...

BrandBrand SearchBrand SERP+19 more
Apr 21, 2021 Jason Barnard