Entity Optimization

Entity Optimization

Description

Entity Optimization is the process of structuring and aligning all digital information about a person, company, or concept—known as an entity—so that search engines and AI Assistive Engines can accurately understand, represent, and recommend it using structured data, corroboration, and a clearly defined Entity Home.

Posts tagged with Entity Optimization

Navigating the New Search Paradigm: Kalicube’s Foundational Leadership in Generative Engine Optimization

TL;DR Generative Engine Optimization (GEO) isn’t a trend. It’s the new baseline. For 20 years, the SEO industry focused on blue links – ranking pages for keywords and chasing clicks....

AIAI-DrivenAlgorithmic Trinity+43 more
Jun 17, 2025 Jason Barnard

Entity and search/AI glossary: Jason Barnard’s foundational lexicon for the new digital (AI) era

I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...

AIAI Assistive Restrictive EnvironmentsAI Brand Result+256 more
May 24, 2025 Jason Barnard

Google Knowledge Vault December 2023 Update: What You Need to Know

What is the December 2023 Knowledge Vault Algorithm Update? The December 2023 Knowledge Vault Algorithm update was the second core update to Google’s Knowledge Vault for 2023. The December 2023...

AIAI OverviewsAI Search+25 more
May 5, 2025 Jason Barnard

How to trigger a Personal Knowledge Panel in Google

Published on Search Engine Journal June 28, 2021 (Jason Barnard) How can you get a Knowledge Panel result for yourself, a client, or another person? Learn how to show Google...

BrandCompanyCredibility+16 more
May 5, 2025 Jason Barnard

Search, Answer, and Assistive Engine Optimization: A 3-part Approach

TL;DRModern optimization has evolved beyond traditional SEO to target all recommendation engines, including Google, ChatGPT, Perplexity, and Siri. This new landscape is powered by the fusion of three foundational technologies...

AIAI OverviewsAI Search+45 more
Apr 29, 2025 Jason Barnard

Jason Barnard is one of the top global experts in the SEO industry

Jason Barnard is one of the top global experts in the SEO industry, particularly in the fields of traditional search and emerging AI such as Google Gemini, ChatGPT, Bing, Perplexity,...

AIAI-DrivenAnswer Engine Optimization+28 more
Mar 31, 2025 Jason Barnard

A 13-Point Roadmap for Thriving in the Age of AI Search

Article by Jason Barnard, published by Search Engine Land Actionable insights for optimizing your digital presence across search engines, AI platforms and emerging technological ecosystems. The AI revolution is transforming the search landscape...

AIAI OverviewsAI Search+45 more
Dec 12, 2024 Jason Barnard

SEO Reality Check: 13 Hard-Hitting Truths You Need to Hear

Published on Search Engine Land (Jason Barnard) Insights into today’s SEO landscape, from the value of brand authority to the SERPs’ evolution and why AI-powered search demands new skills. SEO is far...

AIAI OverviewsAI-Driven+39 more
Nov 14, 2024 Jason Barnard

Key SEO Tactics for Entity Optimisation

Entity optimization, a crucial and evolving aspect of SEO, can help your brand dominate search visibility. From structured data to knowledge graphs, our guests will share insights and strategies to...

BrandEntityEntity Optimization+7 more
Nov 6, 2024 Jason Barnard

Entity Optimization – Key SEO Tactics for Entities

What are the key Entity Optimization tactics? That’s what we’re discussing on this episode with Ulrika Viberg, Jason Barnard, Jarno van Driel and Andrea Volpini. Hosted by David Bain. Video...

EntityEntity OptimizationJason Barnard
Nov 6, 2024 Jason Barnard

How to Become a Recommended Solution Provider on Google Entity Lists

Published on Search Engine Land (Jason Barnard) Learn how to leverage knowledge panels, E-E-A-T and niche notability to become a top recommended solution in Google search. In this article, you will...

AIAI Assistive EnginesAI Overviews+48 more
Jul 16, 2024 Jason Barnard

How the Google Leak Confirms the Significance of Author and Publisher Entities in SEO

Published on Search Engine Land (Jason Barnard) This three-tiered approach helps you optimize author and publisher entities, crucial to building trust and boost visibility in search results. The May 2024 Google leak has...

AIBingBing CoPilot+46 more
Jun 6, 2024 Jason Barnard
Related Pages:

No pages found for this tag.