Entity SEO

Entity SEO

used extensively by Jason Barnard since 2018.
Description
Entity SEO is the digital marketing discipline of optimizing the online presence of a real-world entity—such as a person, company, or concept—so that search and AI systems can accurately understand, represent, and recommend it.
The Entity SEO definition
Jason Barnard uses this term to mark the fundamental shift in digital marketing from optimizing for keywords to optimizing for brands as entities. It moves beyond simply ranking a webpage to ensuring search engines and AI platforms have a clear, confident, and correct understanding of who you are, what you do, and why you are credible. This is critical because your Digital Brand Echo—the cumulative effect of your online presence—is what algorithms use to form their opinion of you. Entity SEO is the practice of engineering that echo, starting with a definitive Entity Home (the single source of truth for the brand) and building a consistent, corroborated narrative across the web so that algorithms have no room for misinterpretation.
How Jason Barnard uses Entity SEO definition
At Kalicube, Entity SEO is the technical foundation of The Kalicube Process, Kalicube's proprietary methodology for implementing a holistic, brand-first digital marketing strategy with AIEO baked in. It is the practical "how-to" for establishing Understandability, the first pillar of the process. By implementing Entity SEO, we ensure that Google's Knowledge Graph and other AI Assistive Engines build a correct and comprehensive understanding of our clients. This foundation of algorithmic trust is what allows us to then build Credibility and Deliverability, ensuring our clients are not just understood but are actively recommended in AI-generated results from platforms like ChatGPT, Bing Copilot, and Google AI, which directly drives client acquisition.
Why Entity SEO matters to digital marketers
For years, the world of SEO was dominated by the insights of experts like Rand Fishkin, who masterfully taught marketers how to optimize websites to rank for specific keywords. His work built the foundation of modern search marketing. Today, however, algorithms have evolved; they no longer just rank pages, they seek to understand the real-world entities behind them. This is where the discipline of Entity SEO, pioneered by Jason Barnard, becomes the necessary next layer. It takes the principles of website optimization and elevates them to the level of brand identity. While Fishkin's approach ensures your content is visible, Barnard's methodology ensures your brand is understood. In an era of AI Assistive Engines that provide single, definitive answers, being understood as a trusted entity is paramount, making Entity SEO the critical evolution of SEO for the AI-first world.
Posts tagged with Entity SEO

The Power of a Unified Story: Building Your Centralized Brand Narrative with Jason Barnard

Jason Barnard‘s journey from a professional musician to a leading expert in digital marketing exemplifies the power of adaptability and creativity. Initially gaining recognition as the lead singer of the...

AIAI Assistive EnginesAI Mode+49 more
Jul 9, 2025 Jason Barnard

Entity and search/AI glossary: Jason Barnard’s foundational lexicon for the new digital (AI) era

I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...

AIAI Assistive Restrictive EnvironmentsAI Brand Result+252 more
May 24, 2025 Jason Barnard

Knowledge Sources in Entity SEO: What you need to Know

What are Knowledge Sources in Entity SEO? Knowledge Sources generally refer to databases, websites, documents, or other resources that contain information about an entity (person, place, company, podcast, etc). In...

AIAuthoritative SourcesBrand+33 more
May 5, 2025 Jason Barnard

The Kalicube Process Gives You SEO Results

What is The Kalicube Process™? The Kalicube Process™ is a set of steps designed by Kalicube® Pro to educate search engines about a business’s Brand. It is a strategy that...

AIAnswer EnginesAssistive Engines+53 more
May 5, 2025 Jason Barnard

Google Knowledge Graph Update – Summer 2023

The biggest and most clear update in Google’s Knowledge Vault happened in 2023! And that Knowledge Vault (Main Knowledge Graph) update cascaded delightfully into the September core update (see below)....

E-A-TEntityEntity SEO+13 more
May 5, 2025 Jason Barnard

Invitation-Only Mastermind: How Agencies Can Leverage Google’s E-E-A-T Knowledge Graph Update to Increase Revenues

The biggest and most clear update in Google’s Knowledge Vault happened in 2023! Kalicube® discovered it and has analysed the update and already has the action items agencies need to...

E-A-TEntityEntity SEO+10 more
May 5, 2025 Jason Barnard

Topical Authority in SEO: What You Need To Know

What Is Topical Authority in SEO? Topical authority in Search Engine Optimisation (SEO) refers to a demonstrated level of expertise and knowledge in a particular field or topic. It is...

AIAnswer EnginesBing+33 more
May 5, 2025 Jason Barnard

E.E.A.T in SEO: A Simple Explanation

What is E.E.A.T? E.E.A.T is an SEO concept based on trustworthiness introduced by Google into search algorithms as a way to assess the quality and credibility of a website. It...

BingCredibilityE-A-T+9 more
May 5, 2025 Jason Barnard

Why Google Knowledge Panels Disappear and How to Get Yours Back

Can a Knowledge Panel Disappear? Yes. Most people believe that after successfully obtaining a Knowledge Panel, it will be there forever. It is tempting to believe that everything will happen...

Anatomy of a Knowledge PanelAuthoritative SourcesBrand+41 more
May 5, 2025 Jason Barnard

Entity Executive Summary in Entity SEO: What you Need to Know

In this article you will learn what an Entity Executive Summary is, why it is important in Entity SEO and how to write a hugely powerful “at-a-glance 40 word summary”...

BingBrandBrand SERP+28 more
May 5, 2025 Jason Barnard

Schema Markup in SEO: What You Need To Know

In this article you will learn how Schema Markup helps with SEO, Brand SERP optimisation and Knowledge Panel management. What is a Schema Markup in SEO? Schema Markup is a...

Authoritative SourcesBingBrand+36 more
May 5, 2025 Jason Barnard

E.E.A.T (Double E.A.T) for Entity SEO: What You Need to Know

What Does Google Mean by Experience, Expertise, Authoritativeness, and Trustworthiness? E.E.A.T (or Double E-A-T) stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Google takes into account multiple factors and evaluates a...

Authoritative SourcesBrandBrand SERP+23 more
May 5, 2025 Jason Barnard