Event Boxes
Event Boxes
Description
Event Boxes are carousels showing upcoming or past events associated with an entity, sourced from schema or structured listings.
The Event Boxes definition
These carousels show upcoming or past events associated with an entity, such as webinars or conferences, sourced from schema or structured listings.
How Jason Barnard uses Event Boxes definition
We structure events with event schema, ensure the entity is explicitly connected, and link back to the Entity Home. We also publish events through trusted sources like Eventbrite.
Why Event Boxes matters to digital marketers
They show that your brand is active and engaged in the real world. This carousel builds trust, presence, and credibility, especially when paired with other content.
Posts tagged with Event Boxes
Entity and search/AI glossary: Jason Barnard’s foundational lexicon for the new digital (AI) era
I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...
Optimizing for the SERP in SEO: What You Need to Know
In this article you will learn why optimising for different SERP Features on Google is important, techniques you can use to optimise for SERP Features (Rich Elements), how the work...
The Perfect On-SERP SEO Strategy: A Holistic Guide
In this article you will learn what On-SERP SEO is, how it works and how you can easily build the perfect On-SERP SEO strategy for your company. What is On-SERP...
SERP Features (Rich Elements): What You Need To Know
What are SERP Features (Rich Elements) on a Google SERP? Since its launch (in 1998), every time you use Google to search for something, such as your favourite artist or...
Event Boxes (Event Carousels) in SEO: What You Need To Know
In this article, you will learn more about Event Boxes (Event Carousels), their importance for SEO and how they contribute to Brand SERP Optimisation. What are Event Boxes (Event Carousels)...
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