Explicit, Implicit, and Ambient Research
Explicit, Implicit, and Ambient Research
Description
A model describing how users discover and evaluate brands: Explicit (actively searching by name), Implicit (appearing during broader topic-based research), and Ambient (showing up passively in AI tools).
Posts tagged with Explicit, Implicit, and Ambient Research
The Invisible Risk: When AI Defines Your Brand Without You
In the age of generative AI and ambient computing, your brand is being defined, interpreted, and recommended by machines that never asked for your permission. That’s not a metaphor. It’s...
Entity and search/AI glossary: Jason Barnard’s foundational lexicon for the new digital (AI) era
I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...
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