Jason BARNARD
Entrepreneur, award-winning innovator and CEO of Kalicube
Jason BARNARD
Explicit, Implicit, and Ambient Research
Explicit, Implicit, and Ambient Research
Description
Explicit, Implicit, and Ambient Research is a model that describes the three primary ways users discover and evaluate brands in the AI era: Explicit (actively searching by name), Implicit (encountering a brand during topic-based exploration), and Ambient (passively being exposed to a brand in AI-powered environments).
Posts tagged with Explicit, Implicit, and Ambient Research
Online reputation in the AI era: Why explicit, implicit and ambient research all matter – and what to do about it
Online reputation in the AI era: Why explicit, implicit and ambient research all matter – and what to do about it Published on kalicube.com May 10,2025. People are researching you...
The Invisible Risk: When AI Defines Your Brand Without You
In the age of generative AI and ambient computing, your brand is being defined, interpreted, and recommended by machines that never asked for your permission. That’s not a metaphor. It’s...
Entity and search/AI glossary: Jason Barnard’s foundational lexicon for the new digital (AI) era
I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...
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