Explicit, Implicit, and Ambient Research
Explicit, Implicit, and Ambient Research
Description
A model describing how users discover and evaluate brands: Explicit (actively searching by name), Implicit (appearing during broader topic-based research), and Ambient (showing up passively in AI tools).
The Explicit, Implicit, and Ambient Research definition
These terms describe how users discover and evaluate brands today: Explicit Research (searching for you by name), Implicit Research (finding you during topic-based research), and Ambient Research (encountering your brand passively in digital environments).
How Jason Barnard uses Explicit, Implicit, and Ambient Research definition
At Kalicube, this model maps to our acquisition strategy. We ensure clients are discoverable at every stage, from direct name searches to mentions in productivity tools and voice assistants, aiming for omnipresence across the full research landscape.
Why Explicit, Implicit, and Ambient Research matters to digital marketers
Marketing funnels have fragmented into conscious, contextual, and passive discovery contexts. This framework helps marketers close the gap by building brands that surface everywhere modern research occurs.
Posts tagged with Explicit, Implicit, and Ambient Research
The Invisible Risk: When AI Defines Your Brand Without You
In the age of generative AI and ambient computing, your brand is being defined, interpreted, and recommended by machines that never asked for your permission. That’s not a metaphor. It’s...
Entity and search/AI glossary: Jason Barnard’s foundational lexicon for the new digital (AI) era
I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...
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