Explicit Research
Explicit Research
Description
The clearest, most deliberate form of brand discovery: when someone actively seeks you out by name.
The Explicit Research definition
This is the clearest form of brand discovery, when someone actively seeks you out by name, such as by typing your name into Google or asking ChatGPT about you. It is a high-intent, high-stakes moment at the bottom of the funnel.
How Jason Barnard uses Explicit Research definition
At Kalicube, this is the starting point. We engineer the Brand SERP (your digital business card) to be accurate, positive, and convincing, turning curiosity into conviction.
Why Explicit Research matters to digital marketers
When someone searches your name, they are verifying your credibility. If the result is chaotic or outdated, the deal can be lost. Marketers who neglect this are handing revenue to competitors, as this is the last click before a decision.
Posts tagged with Explicit Research
The Invisible Risk: When AI Defines Your Brand Without You
In the age of generative AI and ambient computing, your brand is being defined, interpreted, and recommended by machines that never asked for your permission. That’s not a metaphor. It’s...
Entity and search/AI glossary: Jason Barnard’s foundational lexicon for the new digital (AI) era
I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...
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