I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...
What are Key Performance Indicators in Brand SERP Optimization? Key Performance Indicators (KPIs) in the context of Brand SERP optimization help quantify the success of your marketing, brand positioning and...
What is the easiest way to find the KGMID? The easiest way to find the Google Knowledge Graph ID (KGMID) is to use the “Share” feature in the Knowledge Panel. ...
What are Knowledge Sources in Entity SEO? Knowledge Sources generally refer to databases, websites, documents, or other resources that contain information about an entity (person, place, company, podcast, etc). In...
In this article you will learn what Google’s Whole Page Algorithm is, why it is important, how it works, why intent is key and and how you can incorporate it...
What is the Blue Link Algorithm in SEO? The Blue Link Algorithm is the ‘original’ algorithm used by search engines like Google and Bing to rank and present the ten...
Bing Chat uses a combination of ChatGPT (an AI language model developed by Open AI) and the Bing search engine results to provide a user with a summary of the...
originally published on semrush december 23, 2020 (jason barnard) what is seo (search engine optimization)? seo is the art and science of convincing search engines, such as google, yahoo, and bing...
What You Will Learn What is the Brand SERP Tipping Point and Why Is It Important? You know when you have reached Brand SERP Tipping Point: adding information to your...
In this article you will learn why optimising for different SERP Features on Google is important, techniques you can use to optimise for SERP Features (Rich Elements), how the work...
In this article you will learn what On-SERP SEO is, how it works and how you can easily build the perfect On-SERP SEO strategy for your company. What is On-SERP...
What is the Left Rail of a Google SERP? The Left Rail of a Google SERP (Search Engine Results Page) is what you see on the left hand side on...