Featured Snippets

Featured Snippets

Description
Answer boxes appearing at the top of the SERP, pulled directly from website content and often used by voice assistants and AI-powered answers.
The Featured Snippets definition
These are answer boxes at the top of the SERP, pulled directly from website content. They are often used by voice assistants and represent prime real estate in zero-click search.
How Jason Barnard uses Featured Snippets definition
We format client content with clean HTML, structured headings, and concise answers to target snippet opportunities. We also identify high-intent questions and design content specifically to trigger this feature.
Why Featured Snippets matters to digital marketers
This is how you win "position zero". If your brand provides the answer in the snippet, you dominate the query, even when users don't click. It's an AI visibility lever every brand must control.
Posts tagged with Featured Snippets

Entity and search/AI glossary: Jason Barnard’s foundational lexicon for the new digital (AI) era

I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...

AIAI Assistive Restrictive EnvironmentsAI Brand Result+256 more
May 24, 2025 Jason Barnard

The simplest way of finding the KGMID

What is the easiest way to find the KGMID? The easiest way to find the Google Knowledge Graph ID (KGMID) is to use the “Share” feature in the Knowledge Panel. ...

BrandBrand SERPCompany+25 more
May 5, 2025 Jason Barnard

Knowledge Sources in Entity SEO: What you need to Know

What are Knowledge Sources in Entity SEO? Knowledge Sources generally refer to databases, websites, documents, or other resources that contain information about an entity (person, place, company, podcast, etc). In...

AIAuthoritative SourcesBrand+34 more
May 5, 2025 Jason Barnard

KPIs in Brand SERP: Everything You Need To Know

What are Key Performance Indicators in Brand SERP Optimization? Key Performance Indicators (KPIs) in the context of Brand SERP optimization help quantify the success of your marketing, brand positioning and...

AIBrandBrand Positioning+45 more
May 5, 2025 Jason Barnard

ChatGPT on Bing / Bing Chat Search: How Does it Work?

Bing Chat uses a combination of ChatGPT (an AI language model developed by Open AI) and the Bing search engine results to provide a user with a summary of the...

AIAI in SearchAI-Driven+35 more
May 5, 2025 Jason Barnard

Optimizing for the SERP in SEO: What You Need to Know

In this article you will learn why optimising for different SERP Features on Google is important, techniques you can use to optimise for SERP Features (Rich Elements), how the work...

Article BoxesBingBrand+41 more
May 5, 2025 Jason Barnard

Left Rail of a Google SERP: What You Need To Know

What is the Left Rail of a Google SERP? The Left Rail of a Google SERP (Search Engine Results Page) is what you see on the left hand side on...

BrandBrand SERPEntity+15 more
May 5, 2025 Jason Barnard

Should Your Brand Name be Keyword-Focussed?

This is quite a debate! There are pros and cons to both unique brand names and keyword-focussed brand names. Keywords in a brand name can help with ranking, but have...

BrandBrand SERPBusiness+17 more
May 5, 2025 Jason Barnard

Google’s Knowledge Algorithms - What You Need to Know

What are Google’s Knowledge Algorithms? Google’s Knowledge Algorithms are responsible for curating information for its Knowledge Graphs (its machine-readable encyclopaedias) and Knowledge Panels (the visible representation of those “encyclopaedias”  in...

BrandBrand SERPCredibility+20 more
May 5, 2025 Jason Barnard

Weekly Wisdom with Jason Barnard: Knowledge Graph for Brands

Originally Published on SEMrush December 17, 2019 (Jason Barnard) Hi, I am Jason Barnard, and welcome to Weekly Wisdom. This week, I will discuss how to get your brand into Google’s...

BrandEntityEntity-based search+12 more
May 5, 2025 Jason Barnard

Knowledge Cards in SEO: What You Need To Know

In this article, you will learn more about Knowledge Cards (SERP Feature), their importance for SEO and how they contribute to Brand SERP Optimisation. What are Knowledge Cards in SEO? Simple Definition...

BrandBrand ManagementBrand SERP+15 more
May 5, 2025 Jason Barnard

Featured Snippets in SEO: What You Need To Know

In this article, you will learn more about Featured Snippets, their importance for SEO and how they contribute to Brand SERP Optimisation. What are Featured Snippets in SEO? Simple Definition...

BrandBrand ManagementBrand SERP+13 more
May 5, 2025 Jason Barnard