Featured Snippets
Featured Snippets
Description
Answer boxes appearing at the top of the SERP, pulled directly from website content and often used by voice assistants and AI-powered answers.
The Featured Snippets definition
These are answer boxes at the top of the SERP, pulled directly from website content. They are often used by voice assistants and represent prime real estate in zero-click search.
How Jason Barnard uses Featured Snippets definition
We format client content with clean HTML, structured headings, and concise answers to target snippet opportunities. We also identify high-intent questions and design content specifically to trigger this feature.
Why Featured Snippets matters to digital marketers
This is how you win "position zero". If your brand provides the answer in the snippet, you dominate the query, even when users don't click. It's an AI visibility lever every brand must control.
Posts tagged with Featured Snippets
the future of seo: understanding, credibility, & deliverability
originally published on semrush december 03, 2020 (jason barnard) when someone searches on google (or bing), they express a problem they are seeking to solve or a question they need...
Fastlane Founders and Legacy with Jason Barnard
Marketing Podcast “Branded Search (and Beyond) with Jason Barnard” is a leading marketing podcast series produced by Kalicube and hosted by The Brand SERP Guy, Jason Barnard.
seo in a nutshell: understanding, credibility & deliverability
published on searchenginejournal october 23, 2020 (jason barnard) by understanding what google’s problems are, we can better help it to help us. make sure your seo efforts support google’s three...
SERPs and Featured Snippets
On Friday we have 3 great speakers sharing data and tips about “SERPs, Featured Snippets and User Intent”. We have Jason Barnard, the “Brand SERPs” guy, he’s a full-time 100%...
The Ins and Outs of Featured Snippets and Knowledge Panels (SMX London 2020)
In this packed session, you’ll get a deep dive into the impact of SERP features on different verticals within the UK SERPs and an overview of the types of SERP...
How the Bing Q&A / Featured Snippet Algorithm Works
Published on SearchEngineJournal April 22, 2020 (Jason Barnard) How does Bing extract the best answer to any question from the hundreds of billions of pages on the web? Find out...
How Bingbot Works: Discovering, Crawling, Extracting & Indexing
Originally Published on SearchEngineJournal April 15, 2020 (Jason Barnard) Learn how Bingbot works during the discovery, crawling, extracting and indexing stages from Fabrice Canel, Bing’s Principal Program Manager. Here’s a...
How Bing Ranks Search Results: Core Algorithm & Blue Links
Originally Published on SearchEngineJournal April 07, 2020 (Jason Barnard) Understand how the Bing search engine works - from its “core blue link algorithm” to rich elements, the dedicated teams managing...
People Also Ask in 2020
Originally Published on Accuranker March 11, 2020 (Jason Barnard) Google is trying to provide answers. It does this in an increasing number of ways. Rich elements like the featured snippets...
Weekly Wisdom with Jason Barnard: Knowledge Graph for Brands
Originally Published on SEMrush December 17, 2019 (Jason Barnard) Hi, I am Jason Barnard, and welcome to Weekly Wisdom. This week, I will discuss how to get your brand into Google’s...
How to Create a Google-Friendly FAQ Section
Originally Published on SEMrush October 29, 2019 (Jason Barnard) Modified Transcript Hi. I’m Jason Barnard and welcome to Weekly Wisdom. Today I am going to share with you my cheat...
Featured Snippets and Structured Data (SMX London 2019)
Jason has a great podcast #SEOisAEO so you gotta just listen to it, regardless of this conference. Jason talked about how to refine and filter search snippets to show the...
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