Answer boxes appearing at the top of the SERP, pulled directly from website content and often used by voice assistants and AI-powered answers.
The Featured Snippets definition
These are answer boxes at the top of the SERP, pulled directly from website content. They are often used by voice assistants and represent prime real estate in zero-click search.
How Jason Barnard uses Featured Snippets definition
We format client content with clean HTML, structured headings, and concise answers to target snippet opportunities. We also identify high-intent questions and design content specifically to trigger this feature.
Why Featured Snippets matters to digital marketers
This is how you win "position zero". If your brand provides the answer in the snippet, you dominate the query, even when users don't click. It's an AI visibility lever every brand must control.
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