First Party Websites
First Party Websites
Description
Websites owned and fully controlled by the entity, acting as primary sources of truth for AI and search engines.
The First Party Websites definition
These are websites owned and fully controlled by the entity itself, including the main brand site and the Entity Home. They are the primary sources of truth for AI and search engines.
How Jason Barnard uses First Party Websites definition
We optimize First Party sites to be the foundation of the entity's digital identity. We structure them with semantic HTML and schema, designate the Entity Home, and ensure everything points back to it.
Why First Party Websites matters to digital marketers
Google needs to know where your official truth resides. First Party sites are the single most authoritative signal you can give. If this layer is weak, your entire entity profile suffers.
Posts tagged with First Party Websites
Entity and search/AI glossary: Jason Barnard’s foundational lexicon for the new digital (AI) era
I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...
First Party Websites: What You Need To Know
What is a First Party Website? A first-party website is a website that you own and control one hundred percent. Your own company website is a first-party website, and if...
Second Party Websites: What You Need To Know
What is a Second Party Website? Second-party websites are websites that you partially control, but you do not actually own. For example, your social media sites like Twitter, Facebook, LinkedIn,...
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