Focus Entity
Focus Entity
Description
The single primary entity a piece of content is about, serving as the semantic anchor Google uses to align content with its Knowledge Graph.
The Focus Entity definition
This is the single primary entity a piece of content is about—the person, brand, or concept that the page exists to promote. It is the semantic anchor Google uses to align content with its Knowledge Graph.
How Jason Barnard uses Focus Entity definition
We define one clear Focus Entity per page and declare it explicitly in the Entity Home, support it with consistent references and schema, and reinforce it within each chunk.
Why Focus Entity matters to digital marketers
Without a clearly defined Focus Entity, Google may misunderstand what the page is about or attribute the content to the wrong entity. Reinforcing your Focus Entity is foundational to Knowledge Panel development, entity disambiguation, and AI trust.
Posts tagged with Focus Entity
Entity and search/AI glossary: Jason Barnard’s foundational lexicon for the new digital (AI) era
I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...
Cornerstone Entities in SEO: What You Need To Know
What are Cornerstone Entities in SEO? When working on Entity Optimisation, you will have one Focus Entity which is the main basis of your work: a person, a company, a...
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