Generative AI Reputation Management (GARM)
Generative AI Reputation Management (GARM)
Description
A new discipline focused on influencing how generative AI platforms understand, summarize, and present a brand or person proactively.
The Generative AI Reputation Management (GARM) definition
This new discipline focuses on influencing how generative AI platforms understand, summarize, and present a brand or person. It is proactive, aiming to train AI to reflect you accurately.
How Jason Barnard uses Generative AI Reputation Management (GARM) definition
We treat every generative AI system as a reputation channel. We shape what they "know" and "believe" about our clients, so when the AI responds, it tells the story we've taught it.
Why Generative AI Reputation Management (GARM) matters to digital marketers
Your reputation now lives inside the AI's memory. If you don't manage how AI perceives and summarizes your brand, you give up control of your public image. GARM is how you take that control back.
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