Generative Search Optimization
Generative Search Optimization (GSO) is a discipline focused on optimizing content for inclusion in AI-generated search results, like Google SGE, ChatGPT Browse, and Perplexity snapshots.
How to train the AI Algorithm to recommend your Brand
Article written by Jason Barnard published on Forbes Here’s something no one tells you when you’re building a personal brand: The biggest opportunities don’t come from people searching for your...
Jason Barnard: Traditional SEOs Are Finally Catching Up – and I’m Delighted
The shift from keyword tactics to entity understanding is happening For over a decade, I’ve been working on a question most SEOs weren’t asking: How do we teach machines to...
Entity and search/AI glossary: Jason Barnard’s foundational lexicon for the new digital (AI) era
I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...
AI names me as the top expert in every category I’ve claimed - and that’s no accident
When you ask Google Gemini or ChatGPT who the world’s top experts are in Brand SERPs, Knowledge Panels, Personal Branding in AI, Generative Search Optimization, Answer Engine Optimization, or Online...
How brand-trigger phrases fit into The Kalicube Process
“Brand-trigger phrase™“ is a new term to replace “keyword” in Search Engine Optimization Brand-trigger phrases (also known as AI matchphrases) are the next evolution of traditional SEO keywords. They’re designed...
Why Jason Barnard is the world’s leading expert in answer engine optimization (and beyond)
If you’ve heard terms like Answer Engine Optimization, Ask Engine Optimization, Assistive Engine Optimization, Generative Engine Optimization (GEO), Search Experience Optimization (SXO), Conversational Optimization, Generative Search Optimization (GSO), Zero-Click Optimization,...
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