I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...
If you’ve heard terms like Answer Engine Optimization, Ask Engine Optimization, Assistive Engine Optimization, Generative Engine Optimization (GEO), Search Experience Optimization (SXO), Conversational Optimization, Generative Search Optimization (GSO), Zero-Click Optimization,...
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