I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...
What is a Company Knowledge Panel A Company Knowledge Panel is a box that appears on the right side of Google’s search results. It provides a snapshot of the facts...
Geo-location in the context of Knowledge Panels refers to the location, such as a country, city or town, where a user makes a Google search. A user’s geo-location affects the...
What are Knowledge Sources in Entity SEO? Knowledge Sources generally refer to databases, websites, documents, or other resources that contain information about an entity (person, place, company, podcast, etc). In...
What You Will Learn What is the Brand SERP Tipping Point and Why Is It Important? You know when you have reached Brand SERP Tipping Point: adding information to your...
The Kalicube Process™ for Getting and Managing a Google Knowledge Panel for a Lawyer A Google Knowledge Panel for a lawyer delivers more clients. When a potential client Googles a...
What is the Right Rail of a Google SERP? The Right Rail of a Google SERP is the right hand side of a SERP (Search Engine Results Page) on desktop. ...
What is a Google Business Profile? A Google Business Profile (formerly called Google My Business) is the information box that appears in the Right Rail (right hand side) when you...
what is The Kalicube Process™? the kalicube process is a three-stage-complete digital marketing strategy that allows brands to optimize their visibility, message, and acquisition funnel across their entire digital ecosystem....
In this article you will learn what a brand SERP is, why it is important to optimise yours, and a simple step by step process (The Kalicube Process™) Before starting,...
What is a Map Pack in SEO? Simple Definition of a Map Pack in SEO A Map Pack in Google SERP (Search Engine Results Page) appears in the middle or...
What Is a Google Knowledge Panel? A Google Knowledge Panel is a search results feature that provides a concise summary of information about an Entity such as a company, person,...
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