Google Knowledge Vault

Google Knowledge Vault

Description
A system that stores and retrieves facts used to power the Knowledge Graph, based on information extraction from structured and semi-structured data.
The Google Knowledge Vault definition
The Google Knowledge Vault is a system that stores and retrieves facts used to power the Knowledge Graph, based on information extracted from structured and semi-structured data across the web.
How Jason Barnard uses Google Knowledge Vault definition
We reverse-engineer the signals Google trusts and feed facts into the ecosystem in formats the Vault prefers, such as structured data and authoritative mentions, aiming for persistent factual retention.
Why Google Knowledge Vault matters to digital marketers
This is where your brand lives in Google's long-term memory. Once you are in the Vault with high confidence, your information is reused and prioritized across SERP features and AI platforms.
Posts tagged with Google Knowledge Vault

Entity and search/AI glossary: Jason Barnard’s foundational lexicon for the new digital (AI) era

I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...

AIAI Assistive Restrictive EnvironmentsAI Brand Result+274 more
May 24, 2025 Jason Barnard

Google Knowledge Vault December 2023 Update: What You Need to Know

What is the December 2023 Knowledge Vault Algorithm Update? The December 2023 Knowledge Vault Algorithm update was the second core update to Google’s Knowledge Vault for 2023. The December 2023...

AIAI SearchBing+28 more
May 5, 2025 Jason Barnard

Why Google Knowledge Panels Disappear and How to Get Yours Back

Can a Knowledge Panel Disappear? Yes. Most people believe that after successfully obtaining a Knowledge Panel, it will be there forever. It is tempting to believe that everything will happen...

AIAnatomy of a Knowledge PanelAuthoritative Sources+45 more
May 5, 2025 Jason Barnard

Google’s Knowledge Vault: What You Need To Know

What is Google’s Knowledge Vault? Simple definition of the Knowledge Vault The Google Knowledge Vault is Google’s principal Knowledge Graph. The database stores information that is considered facts by Google’s...

AIAuthoritative SourcesBrand+37 more
May 5, 2025 Jason Barnard

Google Knowledge Panel: What you need to know

What Is a Google Knowledge Panel? A Google Knowledge Panel is a search results feature that provides a concise summary of information about an Entity such as a company, person,...

AIAnswer EnginesAuthoritative Sources+47 more
May 5, 2025 Jason Barnard
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