Horizontal Knowledge Panel Cards
Horizontal Knowledge Panel Cards
Description
A new visual layout of Knowledge Panels where key entity information is displayed in side-scrolling horizontal cards, common for corporate entities and celebrities.
The Horizontal Knowledge Panel Cards definition
This term describes a new visual layout for Knowledge Panels where key entity information (images, facts, social links) is displayed in side-scrolling horizontal cards. This format is common for corporate entities and public-facing professionals.
How Jason Barnard uses Horizontal Knowledge Panel Cards definition
We ensure that each horizontal card is fed by structured data and high-confidence sources, and that the order and content of the cards reflect the brand's preferred narrative. Each card is treated as a visual extension of the Entity Home.
Why Horizontal Knowledge Panel Cards matters to digital marketers
This layout controls the first visual impression in brand SERPs. If your content isn't structured to feed these cards, your Knowledge Panel may be missing or show outdated information. These cards are zero-click brand billboards.
Posts tagged with Horizontal Knowledge Panel Cards
Entity and search/AI glossary: Jason Barnard’s foundational lexicon for the new digital (AI) era
I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...
How to Optimize Your Company’s Google Knowledge Panel
Article by Jason Barnard, published by Search Engine Land Knowledge Panel cards are now live for corporate entities. Learn what’s new, how to trigger them, and why they’re key to brand...
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