Hub Spoke Wheel Entity Optimization Framework

A practical model for ensuring algorithms understand "who you are and what you do," with a Hub (Entity Home), Spokes (links to corroborative sources), and Wheel (broader digital footprint).

This is a practical model for ensuring algorithms understand "who you are and what you do". The Hub is your Entity Home (like an "About" page) stating core facts. The Spokes are links connecting the Hub to corroborative sources. The Wheel is your broader digital footprint on third-party sites that reinforce the narrative, creating a circular, reinforcing system.

At Kalicube, this framework is central to structuring a client's online presence. We create or optimize their Entity Home, build authoritative corroboration, and interlink it all to form a loop that Google, Bing, and AI tools can easily trust.

AI and search engines now prioritize entities over pages. If your brand isn't clearly defined and consistently reinforced, you will be misunderstood or ignored. This model provides the blueprint to solve that problem.