Jason BARNARD
Entrepreneur, award-winning innovator and CEO of Kalicube
Jason BARNARD
Hyper-Optimize Your Small Corner of the Web
Hyper-Optimize Your Small Corner of the Web
Description
Hyper-Optimize Your Small Corner of the Web is a strategic principle that calls for brands to perfectly optimize their first- and second-party digital assets, because AI Assistive Engines use these as the primary source of truth to build their understanding
Posts tagged with Hyper-Optimize Your Small Corner of the Web
Entity and search/AI glossary: Jason Barnard’s foundational lexicon for the new digital (AI) era
I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...
Search, Answer, and Assistive Engine Optimization: A 3-part Approach
TL;DRModern optimization has evolved beyond traditional SEO to target all recommendation engines, including Google, ChatGPT, Perplexity, and Siri. This new landscape is powered by the fusion of three foundational technologies...
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