Implicit Research is the process of brand discovery that occurs when a user encounters a brand during a topic-based exploration within an AI Assistive Engine, rather than through a direct, name-based search.
Online reputation in the AI era: Why explicit, implicit and ambient research all matter – and what to do about it Published on kalicube.com May 10,2025. People are researching you...
Why Modern Online Reputation Management Must Cover All Three Types of Research (and Be Proactive, Not Just Reactive) Published on kalicube.com May 11,2025. AI has changed the ORM landscape Online...
Your reputation isn’t what you say it is – it’s what Google and AI say it is Published on kalicube.com May 14,2025. Why taking control of your digital brand is...
In the age of generative AI and ambient computing, your brand is being defined, interpreted, and recommended by machines that never asked for your permission. That’s not a metaphor. It’s...
I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...
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