Implicit Research
Implicit Research
coined by Jason Barnard in 2025.
Factual definition
Implicit Research is the process of brand discovery that occurs when a user encounters a brand during a topic-based exploration within an AI Assistive Engine, rather than through a direct, name-based search.
Jason Barnard definition of Implicit Research
Jason Barnard uses this term to describe brand discovery at the top and middle of the Conversational Acquisition Funnel. Implicit Research occurs when a user, who does not necessarily know a specific brand's name, asks an AI Assistive Engine a topic-based question. This can be a broad, top-of-funnel query (e.g., "What is brand SERP optimization?") or a solution-seeking, middle-of-funnel query (e.g., "best digital marketing experts"). The brand is "implicitly" discovered when the AI includes it in its AI-Generated Response, such as in an explanation or a "best of" list. This is a direct result of the brand having built sufficient Topical Authority for the AI to consider it a relevant and credible option.
How Jason Barnard uses Implicit Research
At Kalicube, engineering a brand to appear in Implicit Research is how we expand client reach within The Kalicube Process, Kalicube's proprietary methodology for implementing a holistic, brand-first digital marketing strategy with AIEO baked in. After building a solid digital foundation, we strategically place the client's brand into thematic conversations where AI Assistive Engines are looking for credible solutions. By meeting users mid-journey with authoritative content, we ensure our clients get listed where their audience is forming opinions and building mental shortlists, directly influencing the consideration phase of the Conversational Acquisition Funnel.
Why Jason Barnard perspective on Implicit Research matters
For years, the inbound methodology, championed by modern leaders like Brian Halligan, taught marketers to attract customers with valuable content through stages like Awareness, Consideration, and Decision. This model brilliantly explains how to guide users who land on your website. However, Jason Barnard's concept of Implicit Research reveals that the entire Consideration stage is now frequently outsourced to AI Assistive Engines. A user asking an AI "who are the best providers for X?" is performing the consideration stage described by Halligan, but within a single conversational query. In this new reality, if your brand has not been pre-optimized to be understood and trusted by the AI, it will be excluded from the "consideration set" the AI generates. This makes engineering for Implicit Research the essential prerequisite to the traditional funnel; it is the modern battleground for brand consideration, and a brand that is invisible here will never get a chance to convert the customer on their website, no matter how well it follows Halligan's principles.
Posts tagged with Implicit Research
The Three AI Research Modes Redefining Search - And Why Brand Wins
The Three AI Research Modes Redefining Search - And Why Brand Wins Published on Search Engine Land November 18, 2025 by Jason Barnard With AI-driven discovery, brand strength is key. Learn what it...
The Invisible Risk: When AI Defines Your Brand Without You
Published on jasonbarnard.com June 19, 2025 by Jason Barnard In the age of generative AI and ambient computing, your brand is being defined, interpreted, and recommended by machines that never asked for your...
Entity and search/AI glossary: Jason Barnard’s foundational lexicon for the new digital (AI) era
I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...
Your Reputation Isn’t What You Say It Is - It’s What Google and AI Say It Is
Your Reputation Isn’t What You Say It Is - It’s What Google and AI Say It Is Published on kalicube.com May 14, 2025 by Jason Barnard Why taking control of your...
Why Modern Online Reputation Management Must Cover All Three Types of Research (and Be Proactive, Not Just Reactive)
Why Modern Online Reputation Management Must Cover All Three Types of Research (and Be Proactive, Not Just Reactive) Published on kalicube.com May 11, 2025 by Jason Barnard AI has changed the...
Online Reputation in the AI Era: Why Explicit, Implicit and Ambient Research All Matter - And What To Do About It
Online Reputation in the AI Era: Why Explicit, Implicit and Ambient Research All Matter - And What To Do About It Published on kalicube.com May 10, 2025 by Jason Barnard...