Implicit Research
Implicit Research
Description
When your brand is discovered not through a direct search for your name, but through topic-based exploration (e.g., "best of" lists, AI summaries).
The Implicit Research definition
This is when a brand is discovered through topic-based exploration rather than a direct name search. This occurs in "best of" lists, product roundups, or AI-generated summaries where the user wasn't looking for you specifically but finds you anyway.
How Jason Barnard uses Implicit Research definition
At Kalicube, this is how we expand reach. After building a solid foundation, we place the brand into thematic conversations, meeting users mid-journey to earn trust before competitors do. We get clients listed where buyers are still forming opinions.
Why Implicit Research matters to digital marketers
This is the battleground for brand consideration where competitors are present. If you are absent from comparison tools, videos, and AI answers, you are invisible. This is where AI and humans build mental shortlists, and you want to be on that list.
Posts tagged with Implicit Research
The Invisible Risk: When AI Defines Your Brand Without You
In the age of generative AI and ambient computing, your brand is being defined, interpreted, and recommended by machines that never asked for your permission. That’s not a metaphor. It’s...
Entity and search/AI glossary: Jason Barnard’s foundational lexicon for the new digital (AI) era
I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...
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