The speed at which Google and Bing discover, crawl, render, and index new or updated content on a site, indicating algorithmic trust.
The Indexing Velocity definition
This is the speed at which Google and Bing discover, crawl, render, and index new or updated content on a site. High indexing velocity is a strong indicator of algorithmic trust, showing the machine prioritizes your content.
How Jason Barnard uses Indexing Velocity definition
We monitor how quickly search bots respond to new content and compare it to competitors. We optimize crawl paths and ensure every new publication is entity-rich and machine-readable to trigger rapid indexing.
Why Indexing Velocity matters to digital marketers
If your site is indexed within minutes, you're being treated as a trusted source, giving you an edge in AI responses and Top Stories. Slow indexing suggests low trust or relevance, which is critical in time-sensitive contexts.
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