isAuthor

isAuthor

Description

isAuthor is an internal label used by Google’s algorithms to attribute a piece of content to the specific person or entity responsible for creating it. The isAuthor label was discovered by Jason Barnard in the Google GitHub leak of May 2024.

Posts tagged with isAuthor

The entity SEO fix that separated two Danny Goodwins

Article by Jason Barnard, published by Search Engine Land A name mix-up in Google’s Knowledge Graph sent credibility to the wrong Danny Goodwin. Here’s how it got untangled. For over a decade,...

AIAI ModeAlgorithmic Trinity+29 more
Jul 29, 2025 Jason Barnard

Entity and search/AI glossary: Jason Barnard’s foundational lexicon for the new digital (AI) era

I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...

AIAI Assistive Restrictive EnvironmentsAI Brand Result+252 more
May 24, 2025 Jason Barnard

Google Recognizes Content Creators: A Breakthrough for E-E-A-T and SEO

Published on Search Engine Land (Jason Barnard) This article was featured in Search Engine Land’s Top 10 SEO Expert Columns of 2024 Google now highlights content creators as trusted sources in...

AIAI Assistive EnginesAI Overviews+34 more
Oct 17, 2024 Jason Barnard

How the Google Leak Confirms the Significance of Author and Publisher Entities in SEO

Published on Search Engine Land (Jason Barnard) This three-tiered approach helps you optimize author and publisher entities, crucial to building trust and boost visibility in search results. The May 2024 Google leak has...

AIBingBrand+45 more
Jun 6, 2024 Jason Barnard
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