isAuthor
isAuthor
Description
Google’s internal label indicating who created the content, used to evaluate expertise and reputation.
The isAuthor definition
This term, from internal Google documentation, indicates who created the content—the person responsible for writing or producing it. Google uses this to evaluate expertise and reputation.
How Jason Barnard uses isAuthor definition
We mark up authors in every piece of content with structured data, link them to authoritative author profiles, and ensure they are visibly designed. We also optimize author bios and cross-link to increase trust.
Why isAuthor matters to digital marketers
Google assesses who you are, not just what you write. If the author's identity is missing or untrusted, the content is devalued. Declaring isAuthor reinforces the individual credibility portion of E-E-A-T.
Posts tagged with isAuthor
Entity and search/AI glossary: Jason Barnard’s foundational lexicon for the new digital (AI) era
I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...
Google Recognizes Content Creators: A Breakthrough for E-E-A-T and SEO
Published on Search Engine Land (Jason Barnard) This article was featured in Search Engine Land’s Top 10 SEO Expert Columns of 2024 Google now highlights content creators as trusted sources in...
How the Google Leak Confirms the Significance of Author and Publisher Entities in SEO
Published on Search Engine Land (Jason Barnard) This three-tiered approach helps you optimize author and publisher entities, crucial to building trust and boost visibility in search results. The May 2024 Google leak has...
Related Pages:
No pages found for this tag.