Google’s internal label for identifying the entity that owns and stands behind a piece of content, critical for understanding accountability.
I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...
Published on Search Engine Land (Jason Barnard) This three-tiered approach helps you optimize author and publisher entities, crucial to building trust and boost visibility in search results. The May 2024 Google leak has...
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