isPublisher
isPublisher
Description
Google’s internal label for identifying the entity that owns and stands behind a piece of content, critical for understanding accountability.
The isPublisher definition
This term, discovered through leaked Google documentation, represents Google's internal label for identifying the entity that owns and stands behind a piece of content. It is critical for understanding who is ultimately responsible for a publication.
How Jason Barnard uses isPublisher definition
We clearly define the publisher in schema markup and entity alignment. This includes connecting content to the publishing brand's Entity Home and ensuring consistent mentions across other sites, making the publisher unambiguous and trusted.
Why isPublisher matters to digital marketers
Google needs to know who is accountable for the content. If it can't confidently identify the publisher, the content's credibility suffers. Declaring isPublisher properly supports E-E-A-T and builds machine-level authority.
Posts tagged with isPublisher
Entity and search/AI glossary: Jason Barnard’s foundational lexicon for the new digital (AI) era
I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...
How the Google Leak Confirms the Significance of Author and Publisher Entities in SEO
Published on Search Engine Land (Jason Barnard) This three-tiered approach helps you optimize author and publisher entities, crucial to building trust and boost visibility in search results. The May 2024 Google leak has...
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