Keyword

Keyword

Description
A Keyword in SEO is a specific word or phrase that users type into search engines, which exponents of traditional SEO strategically target in website content to improve visibility and ranking in search results.
Posts tagged with Keyword

The Power of a Unified Story: Building Your Centralized Brand Narrative with Jason Barnard

Jason Barnard‘s journey from a professional musician to a leading expert in digital marketing exemplifies the power of adaptability and creativity. Initially gaining recognition as the lead singer of the...

AIAI Assistive EnginesAI Mode+49 more
Jul 9, 2025 Jason Barnard

Jason Barnard: Traditional SEOs Are Finally Catching Up – and I’m Delighted

The shift from keyword tactics to entity understanding is happening For over a decade, I’ve been working on a question most SEOs weren’t asking: How do we teach machines to...

AIAI-DrivenBing+18 more
Jun 1, 2025 Jason Barnard

Entity and search/AI glossary: Jason Barnard’s foundational lexicon for the new digital (AI) era

I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...

AIAI Assistive Restrictive EnvironmentsAI Brand Result+256 more
May 24, 2025 Jason Barnard

Google Knowledge Vault December 2023 Update: What You Need to Know

What is the December 2023 Knowledge Vault Algorithm Update? The December 2023 Knowledge Vault Algorithm update was the second core update to Google’s Knowledge Vault for 2023. The December 2023...

AIAI OverviewsAI Search+25 more
May 5, 2025 Jason Barnard

The Kalicube Process Gives You SEO Results

What is The Kalicube Process™? The Kalicube Process™ is a set of steps designed by Kalicube Pro™ to educate search engines about a business’s Brand. It is a strategy that...

AIAnswer EnginesAssistive Engines+53 more
May 5, 2025 Jason Barnard

KPIs in Brand SERP: Everything You Need To Know

What are Key Performance Indicators in Brand SERP Optimization? Key Performance Indicators (KPIs) in the context of Brand SERP optimization help quantify the success of your marketing, brand positioning and...

AIBrandBrand Positioning+45 more
May 5, 2025 Jason Barnard

beginner’s in-depth guide to search engine optimization and how it works

originally published on semrush december 23, 2020 (jason barnard) what is seo (search engine optimization)? seo is the art and science of convincing search engines, such as google, yahoo, and bing...

Artificial IntelligenceBingBrand+39 more
May 5, 2025 Jason Barnard

“Doing a Disney” on Google: What You Need To Know

What does “Doing a Disney” mean? “Doing a Disney” refers to a Brand SERP where a brand has complete control over all the blue links on the first page of...

BrandBrand SERPBrand Strategy+24 more
May 5, 2025 Jason Barnard

Optimizing for the SERP in SEO: What You Need to Know

In this article you will learn why optimising for different SERP Features on Google is important, techniques you can use to optimise for SERP Features (Rich Elements), how the work...

Article BoxesBingBrand+41 more
May 5, 2025 Jason Barnard

Should Your Brand Name be Keyword-Focussed?

This is quite a debate! There are pros and cons to both unique brand names and keyword-focussed brand names. Keywords in a brand name can help with ranking, but have...

BrandBrand SERPBusiness+17 more
May 5, 2025 Jason Barnard

Search Engine Optimization: A Simple Explanation That Makes Sense

What is SEO (Search Engine Optimization)? Search Engine Optimization (SEO) is a digital marketing strategy that focuses on enhancing a website’s visibility and ranking in search engine results pages (SERPs)...

BingBrandBrand Awareness+35 more
May 5, 2025 Jason Barnard

How to Optimise Your Brand SERP (The Kalicube Process)

In this article you will learn what a brand SERP is, why it is important to optimise yours, and a simple step by step process (The Kalicube Process™) Before starting,...

BrandBrand AwarenessBrand Search+37 more
May 5, 2025 Jason Barnard