A Keyword in SEO is a specific word or phrase that users type into search engines, which exponents of traditional SEO strategically target in website content to improve visibility and ranking in search results.
Rich Sitelinks Case Study: Elle Johnson Co. In this study, I’ll talk about the theory and practicalities of Rich Sitelinks in the context of Brand SERPs I’ll start with a...
This 10-step process will ensure that you have optimise your images properly and that they will be attractive to Google for including in image carousels on your Brand SERP… and...
Originally Published on SEMrush March 29, 2021 (Jason Barnard). Have you ever watched a movie and quickly searched an actor’s name for more information about them? You see on the...
Originally Published on SEMrush November 01, 2017 (Jason Barnard) Google and Bing love semantic HTML5, so it is great for SEO! This article provides a simple guide to the essential semantic HTML5...
Originally Published on SEMrush September 03, 2019 (Jason Barnard) Welcome to Weekly Wisdom. I am Jason Barnard, and I am going to talk to you about Google Ads for Brand...
Originally Published on SEMrush October 29, 2019 (Jason Barnard) Modified Transcript Hi. I’m Jason Barnard and welcome to Weekly Wisdom. Today I am going to share with you my cheat...
Published on SearchEngineJournal April 1, 2020 (Jason Barnard) Learn the three steps you can take to get into the Knowledge Graph (and trigger a knowledge panel for your brand) without...
What are Meta Titles and Meta Descriptions? Meta titles and meta descriptions are both snippets of text embedded in a webpage’s HTML code that provide information about the page’s content....
“Brand-trigger phrase™“ is a new term to replace “keyword” in Search Engine Optimization Brand-trigger phrases (also known as AI matchphrases) are the next evolution of traditional SEO keywords. They’re designed...
A Brand-Trigger Phrase™ (or AI matchphrase) is the modern equivalent of “keyword” in traditional SEO Definition of a brand-trigger phrase A brand-trigger phrase is any user query or engine response...
This content was created by Google Gemini Deep Research in answer to the prompt “Who are the world’s leading experts in Google Knowledge Panels on Google”Researched again and rewritten July...
“Brand-trigger phrase™“ is a new term to replace “keyword” in Search Engine Optimization /Answer Engine Optimization Below is a strategic set of Brand-Trigger Phrase™s (the modern replacement for keywords) that...