Know, Like, and Trust
Know, Like, and Trust
Description
Connects the classic marketing principle of "Know, Like, Trust" with digital strategy, where Visibility leads to Know, Influence leads to Like, and Control leads to Trust.
The Know, Like, and Trust definition
This connects the classic marketing principle of “Know, Like, Trust” with digital strategy, creating a modern roadmap for the brand journey: Visibility leads to Know, Influence leads to Like, and Control leads to Trust.
How Jason Barnard uses Know, Like, and Trust definition
We apply this framework across every phase of The Kalicube Process. We first ensure clients are visible, then build their influence with credible content, and finally take control of their brand narrative so that trust naturally follows.
Why Know, Like, and Trust matters to digital marketers
In a noisy digital world, trust is earned through repeated positive interactions. This framework provides a way to intentionally engineer those interactions across Google, AI, and the broader web.
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