Connects the classic marketing principle of "Know, Like, Trust" with digital strategy, where Visibility leads to Know, Influence leads to Like, and Control leads to Trust.
The Know, Like, and Trust definition
This connects the classic marketing principle of “Know, Like, Trust” with digital strategy, creating a modern roadmap for the brand journey: Visibility leads to Know, Influence leads to Like, and Control leads to Trust.
How Jason Barnard uses Know, Like, and Trust definition
We apply this framework across every phase of The Kalicube Process. We first ensure clients are visible, then build their influence with credible content, and finally take control of their brand narrative so that trust naturally follows.
Why Know, Like, and Trust matters to digital marketers
In a noisy digital world, trust is earned through repeated positive interactions. This framework provides a way to intentionally engineer those interactions across Google, AI, and the broader web.
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behaviour or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional
Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.