Knowledge Graph Confidence Score / Saliency Score Archives

Description

Google’s internal score indicating its confidence about a fact or relationship in the Knowledge Graph, affecting how a brand appears in rich features.

The Knowledge Graph Confidence Score / Saliency Score definition

This is Google's internal score indicating how confident it is about a specific fact or relationship in the Knowledge Graph. Also known as the Saliency Score, it affects whether your brand appears in rich features like Knowledge Panels.

How Jason Barnard uses Knowledge Graph Confidence Score / Saliency Score definition

We design content and corroboration strategies to boost the confidence score by ensuring factual consistency across trusted sources. More corroboration leads to higher confidence and better representation.

Why Knowledge Graph Confidence Score / Saliency Score matters to digital marketers

This score determines if Google trusts you enough to feature your brand or facts. It's the difference between being understood and being invisible.

Posts tagged with Knowledge Graph Confidence Score / Saliency Score

Entity and search/AI glossary: Jason Barnard’s foundational lexicon for the new digital (AI) era

I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...

AIAI Assistive Restrictive EnvironmentsAI Brand Result+274 more

May 24, 2025 Jason Barnard

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