Structured databases of entities, attributes, and relationships used by Google, Bing, and AI systems to understand and represent real-world concepts.
Why Modern Online Reputation Management Must Cover All Three Types of Research (and Be Proactive, Not Just Reactive) Published on kalicube.com May 11,2025. AI has changed the ORM landscape Online...
Proactive and Reactive Online Reputation Management for Personal Brands in the AI Era Published on kalicube.com July 9,2025. We tend to see online reputation management through a mutually exclusive binary...
The proven framework for Online Reputation Management in AI Assisitve Engines (The Kalicube Process™). Published on kalicube.com July 17,2025 by Jason Barnard TL;DR – Rewriting the rules of reputation when...
Someone with your name is ruining your reputation. Here’s the engineering solution. Published on kalicube.com August 2, 2025. Believe me, I understand the frustration of a Namesake Online Reputation Crisis...
Always Ahead of the Curve: How Jason Barnard Quietly Rewrote the Rules of Digital Identity Published on USA Today July 18 2025 by Daniel Wyles Long before he became ‘The Brand...
What do Google, ChatGPT, and other AI models say when someone asks about you or your business? Are you in control of that narrative? Jason Barnard, “The Brand SERP Guy®”...
What do Google, ChatGPT, and other AI models say when someone asks about you or your business? Are you in control of that narrative? Jason Barnard, “The Brand SERP Guy®”...
TL;DR Generative Engine Optimization (GEO) isn’t a trend. It’s the new baseline. For 20 years, the SEO industry focused on blue links – ranking pages for keywords and chasing clicks....
I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...
All Answer Engines / AI Assistants are built using just three technologies All three technologies use the same data source: the web. These technologies are the “Algorithmic Trinity”. Kalicube’s Simple...
When Charles Darwin introduced the concept of natural selection, he explained how species survive by developing traits that increase their fitness. Today, that same principle applies - not to biology,...
Over the last two years, clients and colleagues have been panicking: “Is ChatGPT killing Google?” It’s a fair question – but the wrong one. Here’s what’s actually happening: chatbots like...
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