Knowledge Graphs

Knowledge Graphs

Description
Structured databases of entities, attributes, and relationships used by Google, Bing, and AI systems to understand and represent real-world concepts.
The Knowledge Graphs definition
Knowledge Graphs are structured databases of entities, attributes, and relationships used by Google, Bing, and AI systems to understand real-world concepts. They form the semantic memory layer of search and AI.
How Jason Barnard uses Knowledge Graphs definition
We optimize for Knowledge Graph inclusion by defining the Entity Home, creating consistent signals, and repeating key facts across first, second, and third-party sources.
Why Knowledge Graphs matters to digital marketers
Knowledge Graphs determine who gets a Knowledge Panel, who gets recommended by AI, and which entities show up in carousels and AI summaries. If you're not in the graph, you're invisible in entity-first search.
Posts tagged with Knowledge Graphs

Google’s Knowledge Vault: What You Need To Know

What is Google’s Knowledge Vault? Simple definition of the Knowledge Vault The Google Knowledge Vault is Google’s principal Knowledge Graph. The database stores information that is considered facts by Google’s...

Authoritative SourcesBrandBrand SERP+28 more
May 5, 2025 Jason Barnard

ChatGPT on Bing / Bing Chat Search: How Does it Work?

Bing Chat uses a combination of ChatGPT (an AI language model developed by Open AI) and the Bing search engine results to provide a user with a summary of the...

AIAI in SearchAI-Driven+35 more
May 5, 2025 Jason Barnard

Engine, Bot, and Algorithm: What you need to Know

What is the difference between “Search Engine,” “Bot,” and “Algorithm”? “Search Engine,” “Bots,” and “Algorithm” are often used interchangeably, but they have specific definitions and applications in search engines and...

AIBingBrand+38 more
May 5, 2025 Jason Barnard

What is Google’s Search Generative Experience (Now Called AI Overviews)

Google’s Search Generative Experience (SGE) is a dynamic Knowledge Panel about a topic or Named Entity, such as a company or a person. SGE creates a dynamic Knowledge Panel using...

AIAI in SearchAI-Driven+33 more
May 5, 2025 Jason Barnard

Entity Home Maintenance in Digital Brand Management: What you Need to Know

In this article you will learn what Entity Home Maintenance is, why it is important and how you can achieve optimal results with an appropriate Entity Home Maintenance strategy. What...

AmazonBingBrand+35 more
May 5, 2025 Jason Barnard

How to Build a Future-Proof Digital Search Strategy

The future of online search and indeed digital marketing is unknown. In a few short years we have gone from search engines to answer engine and assistive engines. Today with...

AIAI-DrivenAnswer Engines+25 more
May 5, 2025 Jason Barnard

Google’s Knowledge Panel Algorithm - What You Need to Know

What is Google’s Knowledge Panel Algorithm? Google’s Knowledge Panel Algorithm determines what can be shown in the Knowledge Panel of an Entity on Google’s SERPs. Kalicube® has identified three Knowledge...

BrandCompanyCompany Knowledge Panel+14 more
May 5, 2025 Jason Barnard

Google’s Knowledge Vault Algorithm - What You Need to Know

What is Google’s Knowledge Vault Algorithm? Google’s Knowledge Vault Algorithm adds fact to the Main Knowledge Graph (aka the Knowledge Vault). Kalicube has identified three Knowledge Algorithms of Google that...

AmazonAuthoritative SourcesEntity+13 more
May 5, 2025 Jason Barnard

Google’s Knowledge Graph: What You Need to Know

In this article you will get a definition of Google’s Knowledge Graph, where the information comes from, and how to leverage it for your SEO performance. What is a Knowledge...

BrandBrand SERPBusiness+25 more
May 5, 2025 Jason Barnard

Google’s Knowledge Algorithms - What You Need to Know

What are Google’s Knowledge Algorithms? Google’s Knowledge Algorithms are responsible for curating information for its Knowledge Graphs (its machine-readable encyclopaedias) and Knowledge Panels (the visible representation of those “encyclopaedias”  in...

BrandBrand SERPCredibility+20 more
May 5, 2025 Jason Barnard

Google’s Knowledge Extraction Algorithm - What You Need to Know

What is Google’s Knowledge Extraction Algorithm? Google’s Knowledge Extraction Algorithm attempts to structure data collected by GoogleBot so that it can annotate the information before putting the information in Google’s...

EntityGoogleGoogle’s Knowledge Extraction Algorithm+8 more
May 5, 2025 Jason Barnard

How to Get Your Brand in Google’s Knowledge Graph Without a Wikipedia Page

Published on SearchEngineJournal April 1, 2020 (Jason Barnard) Learn the three steps you can take to get into the Knowledge Graph (and trigger a knowledge panel for your brand) without...

Authoritative SourcesBingBrand+14 more
May 5, 2025 Jason Barnard
Related Pages:

No pages found for this tag.