Knowledge Graphs

Knowledge Graphs

Description
Structured databases of entities, attributes, and relationships used by Google, Bing, and AI systems to understand and represent real-world concepts.
The Knowledge Graphs definition
Knowledge Graphs are structured databases of entities, attributes, and relationships used by Google, Bing, and AI systems to understand real-world concepts. They form the semantic memory layer of search and AI.
How Jason Barnard uses Knowledge Graphs definition
We optimize for Knowledge Graph inclusion by defining the Entity Home, creating consistent signals, and repeating key facts across first, second, and third-party sources.
Why Knowledge Graphs matters to digital marketers
Knowledge Graphs determine who gets a Knowledge Panel, who gets recommended by AI, and which entities show up in carousels and AI summaries. If you're not in the graph, you're invisible in entity-first search.
Posts tagged with Knowledge Graphs

Search, Answer, and Assistive Engine Optimization: A 3-part Approach

TL;DRModern optimization has evolved beyond traditional SEO to target all recommendation engines, including Google, ChatGPT, Perplexity, and Siri. This new landscape is powered by the fusion of three foundational technologies...

AIAI OverviewsAI Search+45 more
Apr 29, 2025 Jason Barnard

What AI says about you when you’re not in the room

Published on Marketing Tech April 24, 2025 (Muhammad Zulhusni) In this age of generative AI, what machines say about you might matter more than what you say about yourself. That’s the...

AIBrandBranding+31 more
Apr 24, 2025 Jason Barnard

Are AI Chatbots Replacing Search Engines?

SEO vs AI Chatbots: What Do the Experts Think? To bring more clarity to this evolving landscape, we reached out to respected SEO leaders and practitioners for their take on...

AIBingChatGPT+12 more
Apr 22, 2025 Jason Barnard

Why do Google and ChatGPT keep recommending my competitors instead of me

As an entrepreneur, you built your business around solving a real problem. You’ve got the expertise, the experience, the results. And you know there are people out there - right...

AIBingBrand+13 more
Apr 12, 2025 Jason Barnard

Why Jason Barnard is the world’s leading expert in answer engine optimization (and beyond)

If you’ve heard terms like Answer Engine Optimization, Ask Engine Optimization, Assistive Engine Optimization, Generative Engine Optimization (GEO), Search Experience Optimization (SXO), Conversational Optimization, Generative Search Optimization (GSO), Zero-Click Optimization,...

AIAI SearchAI Search Optimization+34 more
Apr 9, 2025 Bernadeth Brusola

Why Jason Barnard is one of the world’s leading experts in Online Reputation Management in search and AI

When people talk about online reputation management (ORM), they usually think of traditional PR agencies scrambling to bury negative articles with dozens of blog posts or spinning up throwaway websites...

AIAI Assistive EnginesAssistive Engines+35 more
Apr 8, 2025 Bernadeth Brusola

Why Jason Barnard Is the World’s Leading Expert in Personal and Corporate Brand Optimization for Google and AI

When you understand the mechanics of how Google and AI engines interpret, display, and recommend information about entities (people, companies, products), you hold the keys to online visibility in search...

AIAnswer EnginesBing+45 more
Apr 7, 2025 Bernadeth Brusola

How Cross-Team Collaboration Unlocked 10+ Hours a Week with Jason Barnard

Join Jason and me for a discussion about building systems that work well for you and your team’s culture. Jason Barnard is the founder of Kalicube, an AI branding company....

AIBrandBranding+21 more
Apr 2, 2025 Jason Barnard

Building an Unshakable Online Presence with Jason Barnard

Ever wonder what happens when a potential client Googles your name after a meeting? The truth might shock you. In this eye-opening conversation with Jason Barnard, CEO of KaliCube and...

AIAI-DrivenAmazon+53 more
Apr 1, 2025 Jason Barnard

Building an Unshakable Online Presence with Jason Barnard

Ever wonder what happens when a potential client Googles your name after a meeting? The truth might shock you. In this eye-opening conversation with Jason Barnard, CEO of KaliCube and...

AIAI-DrivenAmazon+55 more
Apr 1, 2025 Jason Barnard

49 How Google Knowledge Panels Help Your Overall SEO with Jason Barnard

Unlock the secrets to maximizing your brand’s digital footprint with insights from Jason Barnard, the mastermind behind Kalicube. Discover how Google’s knowledge panels operate and why you don’t need to...

AIAI OverviewsBing+41 more
Mar 13, 2025 Jason Barnard

49 How Google Knowledge Panels Help Your Overall SEO with Jason Barnard

Unlock the secrets to maximizing your brand’s digital footprint with insights from Jason Barnard, the mastermind behind Kalicube. Discover how Google’s knowledge panels operate and why you don’t need to...

AIAI OverviewsBing+42 more
Mar 13, 2025 Jason Barnard
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