Knowledge Graphs

Knowledge Graphs

Description
Structured databases of entities, attributes, and relationships used by Google, Bing, and AI systems to understand and represent real-world concepts.
The Knowledge Graphs definition
Knowledge Graphs are structured databases of entities, attributes, and relationships used by Google, Bing, and AI systems to understand real-world concepts. They form the semantic memory layer of search and AI.
How Jason Barnard uses Knowledge Graphs definition
We optimize for Knowledge Graph inclusion by defining the Entity Home, creating consistent signals, and repeating key facts across first, second, and third-party sources.
Why Knowledge Graphs matters to digital marketers
Knowledge Graphs determine who gets a Knowledge Panel, who gets recommended by AI, and which entities show up in carousels and AI summaries. If you're not in the graph, you're invisible in entity-first search.
Posts tagged with Knowledge Graphs

Master Online Brand Storytelling Before Google and AI Do!

Did you know that AI and Google algorithms are already shaping how people see you online? Join Mike SIRIUS and Jason BARNARD as they reveal why mastering your digital presence...

AIAssistive EnginesAuthoritative Sources+66 more
Dec 6, 2024 Jason Barnard

How does ChatGPT work: Become Part Of Its Knowledge! With Jason Barnard and Maryanna Franco

Explore the fascinating world of ChatGPT, assistive engines, and their integration with search technologies. In this episode, Maryanna Franco and Jason Barnard dive deep into how ChatGPT works, its integration...

AIAI SearchAI-Driven+12 more
Nov 30, 2024 Jason Barnard

Key SEO Tactics for Entity Optimisation

Entity optimization, a crucial and evolving aspect of SEO, can help your brand dominate search visibility. From structured data to knowledge graphs, our guests will share insights and strategies to...

AIBrandEntity+9 more
Nov 6, 2024 Jason Barnard

How to Become a Recommended Solution Provider on Google Entity Lists

Published on Search Engine Land (Jason Barnard) Learn how to leverage knowledge panels, E-E-A-T and niche notability to become a top recommended solution in Google search. In this article, you will...

AIAI Assistive EnginesAnswer Engines+52 more
Jul 16, 2024 Jason Barnard

Why Should You Manage Your Entity Online Intentionally Without Delay? (Julian Goldie SEO YouTube Channel)

Why Should You Manage Your Entity Online Intentionally Without Delay? – Kalicube® Knowledge Nuggets In this video, entrepreneur and CEO of Kalicube, Jason Barnard raises the concerning function in the...

AIDigital MarketingEntity+13 more
Jul 3, 2024 Jason Barnard

How the Google Leak Confirms the Significance of Author and Publisher Entities in SEO

Published on Search Engine Land (Jason Barnard) This three-tiered approach helps you optimize author and publisher entities, crucial to building trust and boost visibility in search results. The May 2024 Google leak has...

AIBingBing CoPilot+45 more
Jun 6, 2024 Jason Barnard

Unpacking Google’s 2024 E-E-A-T Knowledge Graph update

Published on Search Engine Land (Jason Barnard) A version of this article “Understanding Google’s 2024 E-E-A-T Knowledge Graph Update” was published on Swipeinsight Learn how Google is rapidly building its Knowledge...

AIBrandCompany+27 more
May 7, 2024 Jason Barnard

Inside Google’s massive 2023 E-E-A-T Knowledge Graph update

Published on Search Engine Land (Jason Barnard) Dive deep into the latest Knowledge Graph update’s impact on person entities and how Google’s focus on subtitles enhances E-E-A-T signals. I have been...

AICorporationE-A-T+20 more
Oct 25, 2023 Jason Barnard

The One About Feeding Google Well & A Blue Dog (with Jason Barnard)

Ep. 114- The One About Feeding Google Well & A Blue Dog (with Jason Barnard) You never know when you might need to teach yourself a new skill. For example,...

AIAmazonBing+33 more
Sep 29, 2022 Jason Barnard

Jason Barnard, Knowledge Panels

S4E5 Jason Barnard, Knowledge Panels Jason joins Keira in episode 5 of the Technical SEO Podcast, bringing season 4 to a close. In this episode, Jason talks about what knowledge...

GoogleHTMLJason Barnard+6 more
Aug 26, 2022 Jason Barnard

Google Knowledge Graph: Online Reputation Management feat. Jason Barnard 

Jason Barnard explains how you can make your Online Reputation Management effective and preemptive in detail. Find out exactly what you need to do and how it works. Knowledge Panels...

AIBingBrand+42 more
Dec 16, 2021 Jason Barnard

strategic approach to seo with jason barnard

019 strategic approach to seo with jason barnard jason barnard, the brand serp guy®, is the founder of kalicube® and a regular conference speaker on seo. this episode is about...

AIAI ModeBing+53 more
Jun 8, 2021 Jason Barnard
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