Knowledge Panel Hopping

Knowledge Panel Hopping

Description
User behavior of navigating from one entity to another through linked elements in Knowledge Panels, mirroring a structured "Kevin Bacon game."
The Knowledge Panel Hopping definition
This is the user behavior of navigating from one entity to another through linked elements in Knowledge Panels, like clicking from an actor to a related movie.
How Jason Barnard uses Knowledge Panel Hopping definition
We analyze Knowledge Panel Hopping patterns to identify entity relationships and visibility opportunities. By strengthening connections between our clients and relevant entities, we increase the likelihood of them being discovered through these hops.
Why Knowledge Panel Hopping matters to digital marketers
This behavior reflects how users and AI explore semantic networks. If your brand is part of the right entity loops, you gain visibility and credibility by association. Optimizing for this means embedding your brand in the web of related authority.
Posts tagged with Knowledge Panel Hopping

Entity and search/AI glossary: Jason Barnard’s foundational lexicon for the new digital (AI) era

I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...

AIAI Assistive Restrictive EnvironmentsAI Brand Result+274 more
May 24, 2025 Jason Barnard

Knowledge Panel Sprouts on Google: What You Need to Know

In this article you will learn what a Knowledge Panel Sprout is, why they are important, and how you can grow a sprout into a blossoming, information-rich Knowledge Panel on...

AIBrandBrand SERP+27 more
May 5, 2025 Jason Barnard

Knowledge Panel Hopping: What You Need To Know

What is Knowledge Panel Hopping? Knowledge Panel Hopping is a Google game we play at Kalicube® based on the six degrees of Kevin Bacon. According to Wikipedia, “Six Degrees of...

AICompanyEntity+15 more
May 5, 2025 Jason Barnard

Managing the Elements of a Knowledge Panel – the Evolution of a Knowledge Panel

What You Will Learn In this article, I show the evolution of my Knowledge Panel over the years. The evolution is in reverse order, starting with what we have now,...

AIBrandBrand SERP+28 more
May 5, 2025 Jason Barnard

The Knowledge Panel Course: Managing People Also Search For and Related Searches

Managing People Also Search For and Related Searches Jason Barnard speaking: Hi and welcome! People Also Search For and Related Searches. Unfortunately, these are almost impossible to control or even significantly...

AIBrandBrand SERP+25 more
Apr 21, 2021 Jason Barnard

The Knowledge Panel Course: How a Knowledge Panel Is Built

How a Knowledge Panel Is Built Jason Barnard speaking: Hi and welcome. One thing that is often overlooked is how Google actually builds a Knowledge Panel. As we have seen, a...

AIBrandBrand SERP+29 more
Apr 21, 2021 Jason Barnard

The Knowledge Panel Course: What Information Does Google Show in Knowledge Panels?

What Information Does Google Show in Knowledge Panels? Jason Barnard speaking: Hi. What information does Google show in a Knowledge Panel? Obviously, that depends on the entity type and many other...

AIBusinessEntity+17 more
Apr 21, 2021 Jason Barnard

The Knowledge Panel Course: How Google’s Knowledge Graph Works

Jason Barnard speaking: Hi there. In this lesson, I’ll explain how a Knowledge Graph works. Understanding this is hugely helpful when adding information to a Knowledge Graph from the outside, which...

AIAmazonCompany+22 more
Apr 21, 2021 Jason Barnard

Jason Barnard 📣 Says Google Is Your *HOMEPAGE*

Episode 028 – Jason Barnard Kalicube Brand SERPs, Knowledge Panels by Jason Barnard, SEO Researcher. Watch the video here >> [00:00:00] Paul Andre de Vera: Hey, everyone. I just want...

AIAmazonBing+53 more
Jan 30, 2021 Jason Barnard
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