Knowledge Panel Management

Knowledge Panel Management

Description

The ongoing practice of monitoring, influencing, and refining what Google displays in a Knowledge Panel, especially in response to algorithmic shifts.

Posts tagged with Knowledge Panel Management

Right Rail of a Google SERP: What You Need To Know

What is the Right Rail of a Google SERP? The Right Rail of a Google SERP is the right hand side of a SERP (Search Engine Results Page) on desktop. ...

BrandBrand SERPBusiness+11 more
May 5, 2025 Jason Barnard

First Party Websites: What You Need To Know

What is a First Party Website? A first-party website is a website that you own and control one hundred percent. Your own company website is a first-party website, and if...

BrandBrand SERPCompany+14 more
May 5, 2025 Jason Barnard

Second Party Websites: What You Need To Know

What is a Second Party Website? Second-party websites are websites that you partially control, but you do not actually own. For example, your social media sites like Twitter, Facebook, LinkedIn,...

BrandBrand SERPCorroborative Information+10 more
May 5, 2025 Jason Barnard

Third Party Websites: What You Need To Know

What is a Third Party Website? Third party websites are websites over which you have no direct control. These are the websites where someone has written an article about you...

BrandBrand SERPCompany+17 more
May 5, 2025 Jason Barnard

Entity Description in SEO: What You Need to Know

Simple Definition of Entity Description An Entity is a thing (person, company, podcast, book, musical artists etc). The Entity Description is a summary that describes who the Entity is, what...

BrandBrand SERPCompany+21 more
May 5, 2025 Jason Barnard

Knowledge Panel Hopping: What You Need To Know

What is Knowledge Panel Hopping? Knowledge Panel Hopping is a Google game we play at Kalicube® based on the six degrees of Kevin Bacon. According to Wikipedia, “Six Degrees of...

CompanyEntityEntity Equivalents+13 more
May 5, 2025 Jason Barnard

How to Write an Entity Description (The Kalicube Way)

What You Will Learn In this article, you’ll learn how to write a description of an entity (person, company, podcast, music group, product…) that will help with Entity Optimisation, a...

BrandCompanyCopywriting+21 more
May 5, 2025 Jason Barnard

Cornerstone Entities in SEO: What You Need To Know

What are Cornerstone Entities in SEO? When working on Entity Optimisation, you will have one Focus Entity which is the main basis of your work: a person, a company, a...

BrandBrand SERPBusiness+15 more
May 5, 2025 Jason Barnard

Managing International Variations of Knowledge Panels

Most people don’t really consider the fact that a Knowledge Panel will look VERY different across countries, not to mention languages. This is an interesting question and a a HUGE...

BrandBrand SERPBusiness+17 more
May 5, 2025 Jason Barnard

Google Business Profile: What You Need To Know

What is a Google Business Profile? A Google Business Profile (formerly called Google My Business) is the information box that appears in the Right Rail (right hand side) when you...

BrandBrand SERPBranding+12 more
May 5, 2025 Jason Barnard

Google’s Knowledge Graph: What You Need to Know

In this article you will get a definition of Google’s Knowledge Graph, where the information comes from, and how to leverage it for your SEO performance. What is a Knowledge...

BrandBrand SERPBusiness+25 more
May 5, 2025 Jason Barnard

Entity Equivalents in SEO – What You Need to Know

What are Entity Equivalents in SEO? Simple Definition of Entity Equivalents An Entity is a thing (person, company, podcast, musical artists etc). An Entity equivalent is an Entity that is...

BrandBrand SERPCompany+11 more
May 5, 2025 Jason Barnard