I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...
What is the December 2023 Knowledge Vault Algorithm Update? The December 2023 Knowledge Vault Algorithm update was the second core update to Google’s Knowledge Vault for 2023. The December 2023...
What is Personal Branding? Personal branding is how a person markets and presents themself in the world, particularly in professional circles and across digital platforms. Your personal brand defines who...
The Kalicube Process™ works through 3 steps that optimize your brand across your digital ecosystem. 1. audit and clean your complete digital footprint the first step is auditing your digital...
The biggest and most clear update in Google’s Knowledge Vault happened in 2023! And that Knowledge Vault (Main Knowledge Graph) update cascaded delightfully into the September core update (see below)....
The biggest and most clear update in Google’s Knowledge Vault happened in 2023! Kalicube discovered it and has analysed the update and already has the action items agencies need to...
What is Google’s Knowledge Graph? Google’s Knowledge Graph is a machine-readable encyclopedia of facts Google understands about the world. Google has multiple knowledge graphs, including Google Maps, Google Books, Google...
What Is Topical Authority in SEO? Topical authority in Search Engine Optimisation (SEO) refers to a demonstrated level of expertise and knowledge in a particular field or topic. It is...
What is Google’s Knowledge Vault? Simple definition of the Knowledge Vault The Google Knowledge Vault is Google’s principal Knowledge Graph. The database stores information that is considered facts by Google’s...
What is the difference between “Search Engine,” “Bot,” and “Algorithm”? “Search Engine,” “Bots,” and “Algorithm” are often used interchangeably, but they have specific definitions and applications in search engines and...
In this article you will learn what a Knowledge Panel Sprout is, why they are important, and how you can grow a sprout into a blossoming, information-rich Knowledge Panel on...
Can a Knowledge Panel Disappear? Yes. Most people believe that after successfully obtaining a Knowledge Panel, it will be there forever. It is tempting to believe that everything will happen...
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