Known-Knowns in AI
Known-Knowns in AI
Description
Entities and facts that AI systems fully understand with high confidence and clarity, forming the semantic bedrock of AI output.
The Known-Knowns in AI definition
These are entities and facts that AI systems fully understand with high confidence and clarity. They are correctly identified, structured in the Web Index, integrated in the Knowledge Graph, and reused with confidence by LLMs. They are assumed and trusted, not processed in real-time.
How Jason Barnard uses Known-Knowns in AI definition
We start every brand project by establishing AI Known-Knowns. This involves locking down the Entity Home, aligning facts across all sources, and structuring key facts in schema to ensure the entity is confidently understood across the Trinity Engine.
Why Known-Knowns in AI matters to digital marketers
Being an AI Known-Known means you show up in AI summaries, your brand is reused in answers, and you become a trusted reference point in your niche. If you are not an AI Known-Known, you are not in the answer, and therefore not in the decision. This is where visibility begins on the AI-first web.
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