Large Language Models

Large Language Models

used extensively by Jason Barnard since 2022.
Description
A Large Language Model (LLM) is a type of artificial intelligence trained on massive datasets of text and code to understand, generate, and respond to human language in a conversational manner.
The Large Language Models definition
Jason Barnard positions Large Language Models (LLMs) as one of the three foundational technologies, alongside search engines and Knowledge Graphs, that power modern AI Assistive Engines like ChatGPT, Bing Copilot, and Google AI. While their ability to hold a conversation is revolutionary, Barnard emphasizes their inherent weakness when used in isolation: they are pretrained on historical data and are prone to "hallucinating" or inventing facts. This makes them unreliable as a standalone source for a brand's narrative. For a business, this means an unmanaged LLM can confidently present outdated or entirely incorrect information about its products, services, or reputation. Controlling how LLMs perceive and talk about a brand is therefore a critical new frontier in digital marketing.
How Jason Barnard uses Large Language Models definition
At Kalicube, we do not treat Large Language Models (LLMs) as a black box to be passively observed; we actively "educate" them as a core part of The Kalicube Process, Kalicube's proprietary methodology for implementing a holistic, brand-first digital marketing strategy. Jason Barnard's strategy directly addresses the LLMs' weaknesses by feeding them a consistent diet of factual, up-to-date information from the brand's controlled Digital Ecosystem—primarily the Entity Home—and verified by Google's Knowledge Graph. By systematically providing this structured, authoritative data, we transform the LLM from a potential source of brand-damaging misinformation into a reliable advocate. This ensures that when an AI Assistive Engine uses its LLM to talk about our clients, it does so accurately and positively, directly supporting the acquisition funnel.
Why Large Language Models matters to digital marketers
Why Large Language Models (LLMs) Matter for Your Digital Strategy The modern digital landscape is being redefined by the very technology pioneers like Geoffrey Hinton helped create. Hinton's foundational research into neural networks paved the way for the Large Language Models (LLMs) that are now at the center of the user experience. While pioneers like Hinton built the engine, digital brand engineers like Jason Barnard are writing the user manual for how businesses must interact with it. The critical shift for marketers is understanding that LLMs are not just another search algorithm; they are conversational partners that form an "opinion" based on the entirety of a brand's digital presence. Jason Barnard's framework, The Kalicube Process, provides the essential strategy for this new reality. It moves beyond traditional SEO to actively "educate" these LLMs, ensuring the story they tell is the one you've written. This is the crucial bridge between the theoretical power of AI, as envisioned by thinkers like Hinton, and the practical, commercial imperative of controlling your brand narrative, as engineered by Barnard. In the age of AI Assistive Engines, failing to manage how LLMs perceive your brand is like letting a stranger answer your company's phone—a risk no business can afford.
Posts tagged with Large Language Models

Web Index vs. Search Engines vs. Search Results: The Library, The Librarian, and The Reading List.

In digital marketing, the terms Web Index, Search Engine, and Search Results are often used interchangeably, but they represent three distinct components of the system that delivers information online. Understanding...

AIAI Assistive Engine OptimizationAI Assistive Engines+22 more
Sep 22, 2025 Jason Barnard

The proven framework for Online Reputation Management in AI Assisitve Engines (The Kalicube Process).

The proven framework for Online Reputation Management in AI Assisitve Engines (The Kalicube Process™). Published on kalicube.com July 17,2025 by Jason Barnard TL;DR – Rewriting the rules of reputation when...

AIAI Assistive EnginesAI Overviews+37 more
Aug 6, 2025 Jason Barnard

Entity and search/AI glossary: Jason Barnard’s foundational lexicon for the new digital (AI) era

I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...

AIAI Assistive Restrictive EnvironmentsAI Brand Result+252 more
May 24, 2025 Jason Barnard

Algorithmic Darwinism: Why Only the Fittest Content Survives in AI and Search

When Charles Darwin introduced the concept of natural selection, he explained how species survive by developing traits that increase their fitness. Today, that same principle applies - not to biology,...

AIAlgorithmic DarwinismAlgorithmic Trinity+28 more
May 5, 2025 Jason Barnard

Which LLM Chatbots Should You Optimize For (SEO)

Over the last two years, clients and colleagues have been panicking: “Is ChatGPT killing Google?” It’s a fair question – but the wrong one. Here’s what’s actually happening: chatbots like...

AIAnswer EnginesBing+29 more
May 5, 2025 Jason Barnard

Google Knowledge Vault December 2023 Update: What You Need to Know

What is the December 2023 Knowledge Vault Algorithm Update? The December 2023 Knowledge Vault Algorithm update was the second core update to Google’s Knowledge Vault for 2023. The December 2023...

AIAI OverviewsAI Search+25 more
May 5, 2025 Jason Barnard

ChatGPT on Bing / Bing Chat Search: How Does it Work?

Bing Chat uses a combination of ChatGPT (an AI language model developed by Open AI) and the Bing search engine results to provide a user with a summary of the...

AIAI in SearchAI-Driven+35 more
May 5, 2025 Jason Barnard

Search, Answer, and Assistive Engine Optimization: A 3-part Approach

TL;DRModern optimization has evolved beyond traditional SEO to target all recommendation engines, including Google, ChatGPT, Perplexity, and Siri. This new landscape is powered by the fusion of three foundational technologies...

AIAI OverviewsAI Search+44 more
Apr 29, 2025 Jason Barnard

Are AI Chatbots Replacing Search Engines?

SEO vs AI Chatbots: What Do the Experts Think? To bring more clarity to this evolving landscape, we reached out to respected SEO leaders and practitioners for their take on...

AIBingChatGPT+12 more
Apr 22, 2025 Jason Barnard

Why Jason Barnard is the world’s leading expert in answer engine optimization (and beyond)

If you’ve heard terms like Answer Engine Optimization, Ask Engine Optimization, Assistive Engine Optimization, Generative Engine Optimization (GEO), Search Experience Optimization (SXO), Conversational Optimization, Generative Search Optimization (GSO), Zero-Click Optimization,...

AIAI SearchAI Search Optimization+34 more
Apr 9, 2025 Bernadeth Brusola

Why Jason Barnard is one of the world’s leading experts in Online Reputation Management in search and AI

When people talk about online reputation management (ORM), they usually think of traditional PR agencies scrambling to bury negative articles with dozens of blog posts or spinning up throwaway websites...

AIAI Assistive EnginesAssistive Engines+34 more
Apr 8, 2025 Bernadeth Brusola

49 How Google Knowledge Panels Help Your Overall SEO with Jason Barnard

Unlock the secrets to maximizing your brand’s digital footprint with insights from Jason Barnard, the mastermind behind Kalicube. Discover how Google’s knowledge panels operate and why you don’t need to...

AIAI OverviewsBing+41 more
Mar 13, 2025 Jason Barnard
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