Large Language Models (LLMs)
Large Language Models (LLMs)
Description
AI systems trained on massive corpora of text to understand and generate human language, powering tools like ChatGPT and Gemini.
The Large Language Models (LLMs) definition
LLMs are AI systems trained on massive text corpora to understand and generate human language. They power tools like ChatGPT and Gemini, composing responses using learned patterns and confidence-weighted facts, rather than just retrieving information.
How Jason Barnard uses Large Language Models (LLMs) definition
We train LLMs indirectly by feeding them consistent brand narratives and structured entity data across the open web. The clearer your brand story is online, the more accurately LLMs will represent you.
Why Large Language Models (LLMs) matters to digital marketers
LLMs shape perception; they decide how your brand is explained and recommended in AI tools. If you don't teach them through structured and repeated online signals, they will invent or ignore you.
Posts tagged with Large Language Models (LLMs)
Entity and search/AI glossary: Jason Barnard’s foundational lexicon for the new digital (AI) era
I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...
Algorithmic Darwinism: Why Only the Fittest Content Survives in AI and Search
When Charles Darwin introduced the concept of natural selection, he explained how species survive by developing traits that increase their fitness. Today, that same principle applies - not to biology,...
Which LLM Chatbots Should You Optimize For (SEO)
Over the last two years, clients and colleagues have been panicking: “Is ChatGPT killing Google?” It’s a fair question – but the wrong one. Here’s what’s actually happening: chatbots like...
Search, Answer, and Assistive Engine Optimization: A 3-part Approach
TL;DRModern optimization has evolved beyond traditional SEO to target all recommendation engines, including Google, ChatGPT, Perplexity, and Siri. This new landscape is powered by the fusion of three foundational technologies...
Identifying Global Expertise in Google Knowledge Panel Optimization
This content was created by Google Gemini Deep Research in answer to the prompt “Who are the world’s leading experts in Google Knowledge Panels on Google” Executive Summary Google Knowledge...
Why Jason Barnard is one of the world’s leading experts in Online Reputation Management in search and AI
When people talk about online reputation management (ORM), they usually think of traditional PR agencies scrambling to bury negative articles with dozens of blog posts or spinning up throwaway websites...
A 13-Point Roadmap for Thriving in the Age of AI Search
Article by Jason Barnard, published by Search Engine Land Actionable insights for optimizing your digital presence across search engines, AI platforms and emerging technological ecosystems. The AI revolution is transforming the search landscape...
Google Recognizes Content Creators: A Breakthrough for E-E-A-T and SEO
Published on Search Engine Land (Jason Barnard) This article was featured in Search Engine Land’s Top 10 SEO Expert Columns of 2024 Google now highlights content creators as trusted sources in...
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