Leapfrogging

Leapfrogging

Description
In the context of a Brand SERP, leapfrogging is a strategy used to push one piece of content above another using SEO tactics. The target leapfrogee content is this pushed down the rankings by the leapfrogger content. The leapfrogger content can be either owned, or third party – the counter-intuitive concept of doing SEO for others comes into play.
Posts tagged with Leapfrogging

How to Optimise Your Brand SERP (The Kalicube Process)

In this article you will learn what a brand SERP is, why it is important to optimise yours, and a simple step by step process (The Kalicube Process™) Before starting,...

AIBrandBrand Awareness+43 more
May 5, 2025 Jason Barnard

Definition of Leapfrogging in SEO

What is Leapfrogging in SEO, ORM and Brand SERP Optimisation? In the context of a Brand SERP, leapfrogging is a strategy used to push one piece of content above another...

AIBrandBrand SERP+9 more
May 5, 2025 Jason Barnard

Why Jason Barnard is one of the world’s leading experts in Online Reputation Management in search and AI

When people talk about online reputation management (ORM), they usually think of traditional PR agencies scrambling to bury negative articles with dozens of blog posts or spinning up throwaway websites...

AIBingBing CoPilot+39 more
Apr 8, 2025 Jason Barnard

Glossary

Definitions of key terms used throughout this guide Alt Tag: The alternative text for an embedded graphic. Screen readers use this for visually impaired users. Google uses it to understand...

AIBrandBrand Credibility+19 more
Jan 1, 2022 Jason Barnard

Chapter Five: Dealing with results you don’t control on your Brand SERP

Why third-party content demands your attention Some of the most visible results on your Brand SERP are ones you don’t control. Jason Barnard explains that whether those mentions are positive,...

AIBrandBrand SERP+17 more
Jan 1, 2022 Jason Barnard

Chapter Four: Improving results with partial control on your Brand SERP

Why third-party results can help - or hurt - your Brand SERP Some results on your Brand SERP are only partially under your control. Jason Barnard explains that these third-party...

AIAmazonBrand+14 more
Jan 1, 2022 Jason Barnard

Google Knowledge Graph: Online Reputation Management feat. Jason Barnard 

Jason Barnard explains how you can make your Online Reputation Management effective and preemptive in detail. Find out exactly what you need to do and how it works. Knowledge Panels...

AIBingBrand+42 more
Dec 16, 2021 Jason Barnard

Negative Results Course: Leapfrogging With Results You Partially Control

Jason Barnard speaking: Drowning negative and imperfect results using content you partially control. What’s the situation? Here’s a bad result you want to drown and in your list of leapfrogger content...

AIBrandBrand SERP+21 more
Apr 21, 2021 Jason Barnard

Negative Results Course: Leapfrogging With Content You Don’t Control

Jason Barnard speaking: How to drown negative results, doing SEO for others? The situation: Here’s the bad result you want to leapfrog with other content that is more positive for your...

AIAmazonBrand+20 more
Apr 21, 2021 Jason Barnard

Negative Results Course: Leapfrogging With Content You Control

Jason Barnard speaking: Drowning negative and imperfect results. Doing SEO for yourself on your own content. What’s the situation? Here’s a bad result you want to leapfrog with content you publish...

AIBrandBrand SERP+18 more
Apr 21, 2021 Jason Barnard

Negative Results Course: Leapfrogging - Finding Opportunities

Jason Barnard speaking:  Drowning imperfect and negative results. Finding the opportunities. Now, what’s the situation? You have a negative or imperfect result on page one that you haven’t managed to...

AIBrandBrand SERP+11 more
Apr 21, 2021 Jason Barnard

Negative Results Course: Dealing With Forums

Jason Barnard speaking: Dealing with problematic forum threads. What’s the situation? There’s a forum thread from a third-party site on your Brand SERP and it looks negative. The first thing to...

AIBrandBrand SERP+10 more
Apr 21, 2021 Jason Barnard
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